G-Lock EasyMail » email newsletters

Feedback Loops: Do You Handle Spam Complaints Timely?

Julia — Fri, 14 Jan 2011 10:43:24 +0000

If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the "Report Spam" button and send a complaint against you.

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Feedback Loops: Do You Handle Spam Complaints Timely?

How to Get Email Addresses for Sending Bulk Email for Free

Julia — Wed, 10 Dec 2008 10:46:05 +0000

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

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How to Get Email Addresses for Sending Bulk Email for Free

How to Create Successful Email Newsletter

Julia — Fri, 28 Nov 2008 11:20:42 +0000

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

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How to Create Successful Email Newsletter

Subject Line Personalization: Does It Make Sense?

Julia — Thu, 27 Nov 2008 09:27:16 +0000

As the Subject line is one of the factors that make the reader either open or delete the message, we’re always wondering about the best way to write the Subject line. In one of my latest articles I shared several tips on how to write the Subject line to increase the email open rate.

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Subject Line Personalization: Does It Make Sense?

Tailoring “From” and “Subject” Lines for Email Clients

admin — Fri, 03 Oct 2008 17:51:59 +0000

So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?

You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.

Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.

It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.

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Tailoring “From” and “Subject” Lines for Email Clients

What You Should Include into “Your Email Admin Centre”

admin — Fri, 03 Oct 2008 14:44:45 +0000

The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.

Why add the "Email Admin Center" to your email newsletters?

Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.

Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.

Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.

The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.

The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.

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What You Should Include into “Your Email Admin Centre”

11 Tips for Better Newsletter Content and Layout

admin — Fri, 03 Oct 2008 14:37:24 +0000

For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.

A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.

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11 Tips for Better Newsletter Content and Layout

Don’t Email on Weekends

admin — Fri, 03 Oct 2008 13:29:33 +0000

It’s believed that emails sent on Tuesday, Wednesday or Thursday get better open rates. There is some truth in it. The work is in full swing and people are more likely to act on the messages. So, if you are sending breaking news, announcements, daily newsletters and the like, consider distributing them in the middle of the week.

However, for non-business related emails weekends as well as Monday and Friday can be the best time to motivate readers or customers to take a specific action upon your message. Think about sports or music fans, cine amateurs, weekend sport warriors and others, who may be more likely to take an action on the weekend. Also, some people used to plan their purchases for the weekend when they are in a “purchasing mood”.

In addition, the consistency you are distributing your newsletter is important too. Sending it consistently on a Monday, Friday, Saturday or Sunday will generally lead to better results and your open rates are likely to be higher than if you send inconsistently on Tuesday through Thursday.

The bottom line: Tuesday, Wednesday and Thursday are optimal days to send email newsletters. But if your company offers goods or products relevant to your customers’ leisure-time, consider sending the emails on different days – Saturday or Sunday. And try to establish the consistency so that your subscribers can expect the arrival of your email at the specified day.

Read more on Don’t Email on Weekends…

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Don’t Email on Weekends

Don’t Use the Word “Free” in the Message

admin — Fri, 03 Oct 2008 13:26:43 +0000

This statement is taken for the rule by many email marketers. Despite of a magic power of this word that prompts the recipient to immediately act on your email, it’s generally believed that "free" is a pure spam word. Yes, there is a truth behind this. Every other spam message contains the word "free". But what is the most important is the environment this word is used in, i.e. the whole phrase with the word "free" matters.

Let’s look how two popular spam content filters – Spam Assassin and MS Outlook 2000 – work and handle your emails.

Spam Assassin, one of the main “test” spam filters, assigns points – positive and negative – to the message content and HTML code. Positive points mean potential spam, negative points mean the message content and code are not generally used by spammers. The score is calculated and if it exceeds a certain level, the message is filtered as spam. It’s about the Spam Assassin user to determine the level at which emails are filtered. It is generally believed that most companies/ISPs use a total score of around 10, but that some may go as low as 4.

In the Spam Assassin the phrases with the word "free" do get fairly high scores – 1 and higher. But the phrases commonly used in legitimate emails such as “free report”, "free download", "free upgrade", “free e-book” and “free newsletter” are not affected.

Unlike the Spam Assassin, MS Outlook 2000 Junk E-mail Filter uses a pass/fail method. It looks for “junk and adult” content in the message and directs suspicious messages to the Outlook’s Deleted Items folder. The common things that trigger the filter are the use of an exclamation point and the word "free" in the message Subject line.

The bottom line: Use the word "free" in your email newsletters wisely and test, test and test your message before sending it to the whole list.

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Don’t Use the Word “Free” in the Message

How to Find the Best Time to Send an Email Newsletter

admin — Fri, 03 Oct 2008 13:13:57 +0000

In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.

Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.

When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as

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How to Find the Best Time to Send an Email Newsletter