Email Newsletter | G-Lock EasyMail

How to Test Email Before Sending

Posted on August 11th, 2009 by Julia

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

Tags: bulk email, email addresses, email campaigns, email clients, email newsletter, html email, subscribers

Test Different Email Versions with Unique Split Testing Capability

Posted on March 26th, 2009 by admin

G-Lock EasyMail is the first in the world desktop email software that supports the A/B split test capability and makes it as easy as never before to test different versions of the email, automatically select the best performing version and send it to the list.

Tags: campaign performance, conversion rate, email campaigns, email marketing campaigns, email newsletter, split test, subscriber, test capability

Optimize Your Email Marketing Newsletter through A/B Split Testing

Posted on March 13th, 2009 by Julia

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system

How to Send Bulk Emails to Your MSN/Hotmail Contacts

Posted on January 22nd, 2009 by Julia

Before you send an email newsletter to the contacts stored in your Hotmail contact list, you need to export the contacts from your Hotmail account to a common CSV file and import them into your email marketing software.

Tags: contact list, csv file, email marketing software, email newsletter, hotmail account

How to Send Bulk Emails to Your Yahoo Contacts

Posted on January 22nd, 2009 by Julia

Before you send an email newsletter to the contacts stored in your Yahoo address book, you need to export the contacts from your Yahoo account to a common CSV file and import them into your email marketing software.

Tags: contact list, csv file, email marketing software, email newsletter, yahoo account, yahoo address book, yahoo contacts

How to Send Bulk Emails to Your Gmail Contacts

Posted on January 22nd, 2009 by Julia

Before you can send an email newsletter to the contacts stored in your Gmail address book, you need to export the contacts from your Gmail account to a common CSV file first and import them into your email marketing software.

Tags: contact list, csv file, csv format, email marketing software, email newsletter, gmail account

Getting into Your Prospect’s Mind

Posted on January 19th, 2009 by Julia

The Internet teems with practical advices, tips and tricks on email marketing: how to create an email newsletter, build an email list, get better response rate and so on. Such information is absolutely important and should be studied by email marketers, in particular, by those one who are just starting their online business. By the way, you can find much useful information on email marketing in the articles on my blog. Do you want to know how to make your emails easier and friendlier to your subscribers? Go on and read my
5 Real Steps to Easier Email

Tags: Email Marketing, email newsletter, marketing newsletter, response rate

5 Real Steps to Easier Email

Posted on January 13th, 2009 by Julia

Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.

Tags: bulk email software, email newsletter, email sender, marketing newsletter, subject line, subject lines, subscribers

How to Get Email Addresses for Sending Bulk Email for Free

Posted on December 10th, 2008 by Julia

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

Tags: bulk email, bulk email software, email addresses, email list, Email Marketing, email newsletter, email newsletters, mailing list management, marketing newsletter, marketing practices, sending email, sending emails, spam complaints, subscription form, website visitors

How to Track Email Blast with G-Lock Analytics

Posted on December 5th, 2008 by Julia

Email marketing is based on three main products or tools:

Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and

Tags: analytics, bulk email software, campaigns, email newsletter, email tracking system, mass email, performance metrics, permission based email, real time, recipient, subscribers, transparent image

What’s New

Posted on November 14th, 2008 by admin

version 2.4.6

Fixed: problem with the apostrophe in the blog name as discussed on our user forum.

Fixed: error on "Manage Subscribers" page as discussed on our user forum.

version 2.4.5

Image Blocking Issue in Most Known ISPs & Email Clients

Posted on October 3rd, 2008 by admin

Most commercial e-mail messages are sent in HTML or a multipart format and include images: logos, header images, product pictures or sender’s photos. Many all e-mail marketers host images on a web server and specify the path to them in the message. To load the images, a call is made back to the hosting server. Many ISPs and some e-mail clients block this call. This is done primarily for security reasons. Using image blocking capabilities people can prohibit adult images from loading and prevent spammers from knowing if the message was opened.

Tags: email newsletter, host images, hotmail yahoo, mail clients, mail marketers, mail messages, outlook 2000, outlook express

Finding the Optimal Message Width

Posted on October 3rd, 2008 by admin

Now when you’re familiar with the common HTML components and know how they are handled by the most popular email clients and web-based services, you can start with composing your email newsletter.

In this chapter we’ll give you some tips and advices how to optimize your email message and how to create a good, healthy email newsletter that would produce high delivery results and draw the recipient’s attention among hundreds of other emails flooding their inboxes every day.

Tags: delivery results, email clients, email newsletter, email programs, html components, ms outlook, outlook express

Tailoring “From” and “Subject” Lines for Email Clients

Posted on October 3rd, 2008 by admin

So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?

You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.

Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.

It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.

Tags: email address, email clients, email newsletter, email newsletters, email programs, eudora, hotmail, message design, outlook express, subject line, subject lines

Personalizing the Email for Each Recipient

Posted on October 3rd, 2008 by admin

Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.

To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.

Tags: address book, easymail, email newsletter, first names, last names, personality, recipient, relationships, subscriber, subscribers

11 Tips for Better Newsletter Content and Layout

Posted on October 3rd, 2008 by admin

For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.

A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.

Tags: best practices, email newsletter, email newsletters, internet marketers, marketing, newsletter content, newsletter deals, relationships, software demo, subject line, subscriber

What a Good, Healthy HTML Newsletter Looks Like

Posted on October 3rd, 2008 by admin

Now we’ll just remind all the tips for designing a HTML email message and give an example of a good, "healthy" email newsletter created in G-Lock EasyMail. So, let’s recap:

Your name or your company name in the From field. Your recipients should immediately recognize who sent the message.

Tags: address book, contact name, email address, email newsletter, html email, html newsletter, subject line

Don’t Use the Word “Free” in the Message

Posted on October 3rd, 2008 by admin

This statement is taken for the rule by many email marketers. Despite of a magic power of this word that prompts the recipient to immediately act on your email, it’s generally believed that "free" is a pure spam word. Yes, there is a truth behind this. Every other spam message contains the word "free". But what is the most important is the environment this word is used in, i.e. the whole phrase with the word "free" matters.

Let’s look how two popular spam content filters – Spam Assassin and MS Outlook 2000 – work and handle your emails.

Spam Assassin, one of the main “test” spam filters, assigns points – positive and negative – to the message content and HTML code. Positive points mean potential spam, negative points mean the message content and code are not generally used by spammers. The score is calculated and if it exceeds a certain level, the message is filtered as spam. It’s about the Spam Assassin user to determine the level at which emails are filtered. It is generally believed that most companies/ISPs use a total score of around 10, but that some may go as low as 4.

In the Spam Assassin the phrases with the word "free" do get fairly high scores – 1 and higher. But the phrases commonly used in legitimate emails such as “free report”, "free download", "free upgrade", “free e-book” and “free newsletter” are not affected.

Unlike the Spam Assassin, MS Outlook 2000 Junk E-mail Filter uses a pass/fail method. It looks for “junk and adult” content in the message and directs suspicious messages to the Outlook’s Deleted Items folder. The common things that trigger the filter are the use of an exclamation point and the word "free" in the message Subject line.

The bottom line: Use the word "free" in your email newsletters wisely and test, test and test your message before sending it to the whole list.

Tags: email newsletter, email newsletters, mail filter, mail marketers, message subject line, ms outlook, ms outlook 2000, outlook 2000, spam assassin, spam filters, subject line

Words and Phrases that Trigger Anti-Spam Filters

Posted on October 3rd, 2008 by admin

Some anti-spam programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

Tags: anti spam programs, e mail marketing, email newsletter, money order, spam filters

Managing Email Bounces with G-Lock EasyMail

Posted on October 3rd, 2008 by admin

We know how hard and time-consuming the work with bouncebacks and "unsubscribe" messages can be. That’s why we’ve incorporated the Bounced Manager module into G-Lock EasyMail. Here is a quick overview how it works.

With G-Lock EasyMail you can direct all bounced emails to a separate email account so you can easily manage them at a later time. You simply enter an email address destined to collect bouncebacks, for instance bounced@yourdomain.com, into "Return E-mail Address" field when you fill the account in, and you will receive the bouncebacks to that address.

Some time later after your email newsletter is sent out to your subscribers, you start the Bounced Manager module from G-Lock EasyMail. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.

You’ll see bounced messages in the middle pane as far as the Bounced Manager will be retrieving them. The Bounced Manager recognizes the following types of bounced messages:

Tags: bounces, disposition notification, e mail address, easymail, email addresses, email lists, email newsletter, ip address, mail domain, mail server, spam filters, subscribers

Criteria You Can Use to Segment Your List

Posted on October 1st, 2008 by admin

At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.

If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.

You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.

Here are several criteria you can use to segment your list:

Tags: Email Marketing, email marketing campaign, email newsletter, email tracking, recipient, segmentation, subscribers

How to Refer People to the Opt-in Page

Posted on October 1st, 2008 by admin

After you created an opt-in page and made sure the sign-up process works as expected, it’s time to think about how you will send your website visitors to the opt-in page. Here are a couple of tips where you should put the subscribe link:

Tags: company newsletter, email newsletter, newsletter issues, newsletter publisher, special offers, subscriptions

How to Design the Opt-in Page Layout

Posted on October 1st, 2008 by admin

Your opt-in page has the only purpose – to convert as many visitors as possible to subscribers. Therefore, the design, layout and copy of the opt-in page are of a great importance. Consider the following rules when creating your opt-in page:

Tags: confidence, confirmation, conversion, design layout, e zine, email newsletter, mini course, newsletter samples, reports software, subscribers

Creating Double Opt-In List with WP Subscription Plugin

Posted on October 1st, 2008 by admin

You know the success of an email marketing campaign largely depends on the mailing list quality. It’s important for a good email marketer to have own list of opt-in email addresses. The easiest way to collect subscribers is by using a signup form on the website or blog.

If you have a WordPress blog, you can easily collect the subscribers and build your in-house mailing list using the free WP Mailing List Subscription Plugin, and even more – you can generate profits from the signup process.

This WordPress plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user. If the user confirms his subscription, the plugin sends a welcome email to the new subscriber.

The details of new subscribers are saved to your internal WordPress database. You can manage the mailing list inside WordPress and export the list for the further use in your email newsletter sending program.

WP Double Opt-In Subscription Plugin Features:

Tags: email marketing campaign, email newsletter, marketing program, permission based email, sidebar, subscription confirmation, subscription method, wordpress blog, wordpress plugin

Key Features

Posted on December 15th, 2007 by admin

G-Lock EasyMail is easy to use yet powerful email newsletter software that helps you create, send and track your personalized email campaigns.

Everything you need is right there:

Most cost effective. You can produce more leads at less cost. If you have a list of 25,000 subscribers, you pay $149 per month using an email service provider. This makes $1788 per year. With G-Lock EasyMail you invest only once. And you can use software forever with unlimited number of subscribers. Depending on the edition you choose you pay either $149 for the Personal edition, or $349 for the Business edition. There is no recurring fee. $349 vs. $1788 – you save $1439! And for one-time investment of $349, you get a complete package of features to manage your list, create, test and send customized email newsletters, process bounced emails. Just keep reading below…

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