G-Lock EasyMail » Email Marketing

When Recognition Can Play a Nasty Trick on You

Julia — Wed, 11 Jan 2012 11:56:24 +0000

One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual's or company's name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.

Post from free bulk email marketing software blog

When Recognition Can Play a Nasty Trick on You

Create Multiple Workplaces within the Program

admin — Thu, 03 Feb 2011 13:31:44 +0000

In 'G-Lock EasyMail Business edition' you can create a unique workplace [which includes email messages, contacts, program settings and accounts] for each of your clients and easily switch between the workplaces inside the program. See the potential?

Firstly, it's like having your own email marketing service — you can create many workplaces, run email campaigns for third party companies and individuals and see the cash flowing into your pocket.

Secondly, it's a great possibility to outsource and delegate email marketing when multiple users run email campaigns sharing the same data. Let's say you installed G-Lock EasyMail on 3 computers at your office. You create a workplace on a shared disk and now 2 other users of G-Lock EasyMail can access this workplace from on their computers. When one user updates the address book, or creates a new message, the changes are automatically recognized when another user opens this workplace on his computer.

No need to manually synchronize the data for all G-Lock EasyMail users which means you save precious time and can organize your team work in the most convenient way for you.

Post from free bulk email marketing software blog

Create Multiple Workplaces within the Program

Remove Bad Emails to Avoid Temporary Blocking

Julia — Wed, 03 Mar 2010 10:09:24 +0000

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

Post from free bulk email marketing software blog

Remove Bad Emails to Avoid Temporary Blocking

Blacklists: Major Blocks on the Path to the Inbox

Julia — Wed, 07 Oct 2009 10:15:34 +0000

Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.

Post from free bulk email marketing software blog

Blacklists: Major Blocks on the Path to the Inbox

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

Post from free bulk email marketing software blog

Sender Reputation: Easy to Ruin and Hard to Restore

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Post from free bulk email marketing software blog

Optimize Your Email Marketing Newsletter through A/B Split Testing

New Email Marketing Standard in 2009: Quality over Quantity

Julia — Tue, 17 Feb 2009 12:00:40 +0000

On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.

Post from free bulk email marketing software blog

New Email Marketing Standard in 2009: Quality over Quantity

Getting into Your Prospect’s Mind

Julia — Mon, 19 Jan 2009 12:02:33 +0000

The Internet teems with practical advices, tips and tricks on email marketing: how to create an email newsletter, build an email list, get better response rate and so on. Such information is absolutely important and should be studied by email marketers, in particular, by those one who are just starting their online business. By the way, you can find much useful information on email marketing in the articles on my blog. Do you want to know how to make your emails easier and friendlier to your subscribers? Go on and read my
5 Real Steps to Easier Email

Post from free bulk email marketing software blog

Getting into Your Prospect’s Mind

How to Get Email Addresses for Sending Bulk Email for Free

Julia — Wed, 10 Dec 2008 10:46:05 +0000

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

Post from free bulk email marketing software blog

How to Get Email Addresses for Sending Bulk Email for Free

How to Track Your Email Marketing Campaigns

Julia — Mon, 08 Dec 2008 13:15:53 +0000

Since the v6.60 G-Lock EasyMail is fully compatible with our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.

Post from free bulk email marketing software blog

How to Track Your Email Marketing Campaigns