Posted on January 11th, 2012 by Julia
One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual's or company's name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.
Read more on When Recognition Can Play a Nasty Trick on You…
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Posted on February 3rd, 2011 by admin
In 'G-Lock EasyMail Business edition' you can create a unique workplace [which includes email messages, contacts, program settings and accounts] for each of your clients and easily switch between the workplaces inside the program. See the potential?
Firstly, it's like having your own email marketing service — you can create many workplaces, run email campaigns for third party companies and individuals and see the cash flowing into your pocket.
Secondly, it's a great possibility to outsource and delegate email marketing when multiple users run email campaigns sharing the same data. Let's say you installed G-Lock EasyMail on 3 computers at your office. You create a workplace on a shared disk and now 2 other users of G-Lock EasyMail can access this workplace from on their computers. When one user updates the address book, or creates a new message, the changes are automatically recognized when another user opens this workplace on his computer.
No need to manually synchronize the data for all G-Lock EasyMail users which means you save precious time and can organize your team work in the most convenient way for you.
Read more on Create Multiple Workplaces within the Program…
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Posted on March 3rd, 2010 by Julia
Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.
Read more on Remove Bad Emails to Avoid Temporary Blocking…
Filed under: Email Marketing | 1 Comment »
Posted on October 7th, 2009 by Julia
Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.
Read more on Blacklists: Major Blocks on the Path to the Inbox…
Filed under: Email Marketing | 2 Comments »
Posted on July 30th, 2009 by Julia
Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
Filed under: Email Marketing | 2 Comments »
Posted on March 13th, 2009 by Julia
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
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Posted on February 17th, 2009 by Julia
On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.
Read more on New Email Marketing Standard in 2009: Quality over Quantity…
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Posted on January 19th, 2009 by Julia
The Internet teems with practical advices, tips and tricks on email marketing: how to create an email newsletter, build an email list, get better response rate and so on. Such information is absolutely important and should be studied by email marketers, in particular, by those one who are just starting their online business. By the way, you can find much useful information on email marketing in the articles on my blog. Do you want to know how to make your emails easier and friendlier to your subscribers? Go on and read my
5 Real Steps to Easier Email
Read more on Getting into Your Prospect’s Mind…
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Posted on December 10th, 2008 by Julia
After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.
Read more on How to Get Email Addresses for Sending Bulk Email for Free…
Filed under: Email Marketing, Tips and Tricks | 4 Comments »
Posted on December 8th, 2008 by Julia
Since the v6.60 G-Lock EasyMail is fully compatible with our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.
Read more on How to Track Your Email Marketing Campaigns…
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Posted on November 28th, 2008 by Julia
Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:
Read more on How to Create Successful Email Newsletter…
Filed under: Email Marketing | 1 Comment »
Posted on November 27th, 2008 by Julia
As the Subject line is one of the factors that make the reader either open or delete the message, we’re always wondering about the best way to write the Subject line. In one of my latest articles I shared several tips on how to write the Subject line to increase the email open rate.
Read more on Subject Line Personalization: Does It Make Sense?…
Filed under: Email Marketing | 2 Comments »
Posted on October 3rd, 2008 by admin
Like the From field the Subject line is one of the most important components of a successful newsletter sending campaign. Together with the From line, the Subject line determines whether the recipient will open an email, delete it immediately, save file it for future reading, or report and/or filter it as spam. Plus, many anti-spam filters use the Subject lines to separate good emails from spam. So, because of a poorly written Subject the email may not even reach the recipient’s inbox in the first place.
Below are the tips to write Subject lines that produce higher open and click-through rates:
Read more on 6 Tips for Writing Better “Subject” Lines…
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Posted on October 3rd, 2008 by admin
The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.
Why add the "Email Admin Center" to your email newsletters?
Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.
Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.
Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.
The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.
The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.
Read more on What You Should Include into “Your Email Admin Centre”…
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Posted on October 3rd, 2008 by admin
You know there is often a lot of conflicting and confusing information concerning email delivery. There are so many "do’s" and "don’ts" and it’s often hard to understand what is true and what is false.
Read more on True or False: 3 Email Delivery Delusions…
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Posted on October 3rd, 2008 by admin
Since email marketing is the cheapest form of marketing, many email marketers focus on building as big mailing list as possible believing that the bigger list they have the better results they get. Of course, obtaining new subscribers or customers is a good thing. But a smaller list of active, interested and motivated subscribers or customers is really what you should aim at. At least, take time to clear your list from invalid emails and reduce the energy you spend on your inactive members.
Here are a few tips how you can get the most out of your active members:
Read more on Bigger List, Better Results…
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Posted on October 3rd, 2008 by admin
In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.
Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.
When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as
Read more on How to Find the Best Time to Send an Email Newsletter…
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Posted on October 3rd, 2008 by admin
Email marketers can be divided into 3 categories: The Good, The Bad, and The Clueless. The “Bad” are crazy madcap-spammers. These geeks don’t care what kind of damage they’re doing. They send millions and millions of pieces of spam every day. They’re evil, and they know it.
Read more on Email Marketing Etiquette – 13 Best Email Practices…
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Posted on October 3rd, 2008 by admin
If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
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Posted on October 3rd, 2008 by admin
Whether you are going to distribute email campaigns or have already started email marketing, make ready for receiving spam complaints. It doesn’t matter if you use a confirmed opt-in subscription method or not, your messages are likely to generate complaints.
In this chapter we’ll tell about:
Read more on Monitoring Spam Complaints…
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Posted on October 3rd, 2008 by admin
By analyzing spam complaints you can determine how closely you follow best email marketing practices. To ensure that you see the complaints your messages may cause, you should follow these steps:
Read more on Take Control under Spam Complaints…
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Posted on October 3rd, 2008 by admin
Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:
Read more on 8 Tips to Minimize Spam Complaints…
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Posted on October 3rd, 2008 by admin
After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.
Read more on What Metrics You Should Track…
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Posted on October 3rd, 2008 by admin
Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.
To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:
Read more on 3 Common Email Tracking Misbelieves…
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Posted on October 3rd, 2008 by admin
It’s important you monitor your bounceback rate after each email marketing campaign. Managing the bounces contributes to the list "hygiene" and meets the email marketing best practices. If you take time to monitor your bouncebacks and remove them from your list, this measure prevents you from consistently sending the emails to invalid email addresses and helps you avoid troubles with your ISP. Your email marketing service should let you read the header information from each bounced message, so you can see exactly why they bounced. You know not all bouncebacks are bad.
Read more on Monitoring Email Bounces…
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