G-Lock EasyMail » email marketing software

How to Track Emails

admin — Wed, 06 Jan 2010 17:39:51 +0000

You can use G-Lock Analytics service to track your emails so you know if they were opened and read.

Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.

How to Use Gmail, Yahoo, MSN and AOL SMTP Settings in G-Lock EasyMail

Julia — Mon, 26 Oct 2009 13:56:39 +0000

Here we'll focus on 4 most popular email service providers such as Gmail, Yahoo!Mail, MSN/Hotmail and AOL and tell you how to use their settings in G-Lock EasyMail.

If you want to use any of the above email services to send bulk emails, you'll need to configure the account properly. Plus, they all have different sending policies and restrictions that you need to be aware of.

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How to Use Gmail, Yahoo, MSN and AOL SMTP Settings in G-Lock EasyMail

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Julia — Wed, 20 May 2009 14:21:13 +0000

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

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Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

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Optimize Your Email Marketing Newsletter through A/B Split Testing

How to Optimize Unsubscribe Process for Your Hotmail Contacts

Julia — Thu, 05 Mar 2009 14:38:15 +0000

Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

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How to Optimize Unsubscribe Process for Your Hotmail Contacts

Why You Need Email Marketing

Julia — Tue, 24 Feb 2009 08:41:05 +0000

If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:

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Why You Need Email Marketing

How to Send Bulk Emails to Your MSN/Hotmail Contacts

Julia — Thu, 22 Jan 2009 13:35:18 +0000

Before you send an email newsletter to the contacts stored in your Hotmail contact list, you need to export the contacts from your Hotmail account to a common CSV file and import them into your email marketing software.

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How to Send Bulk Emails to Your MSN/Hotmail Contacts

How to Send Bulk Emails to Your Yahoo Contacts

Julia — Thu, 22 Jan 2009 13:15:21 +0000

Before you send an email newsletter to the contacts stored in your Yahoo address book, you need to export the contacts from your Yahoo account to a common CSV file and import them into your email marketing software.

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How to Send Bulk Emails to Your Yahoo Contacts

How to Send Bulk Emails to Your Gmail Contacts

Julia — Thu, 22 Jan 2009 13:06:35 +0000

Before you can send an email newsletter to the contacts stored in your Gmail address book, you need to export the contacts from your Gmail account to a common CSV file first and import them into your email marketing software.

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How to Send Bulk Emails to Your Gmail Contacts