You can use G-Lock Analytics service to track your emails so you know if they were opened and read.
Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.
Read more on How to Track Emails…
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Here we'll focus on 4 most popular email service providers such as Gmail, Yahoo!Mail, MSN/Hotmail and AOL and tell you how to use their settings in G-Lock EasyMail.
If you want to use any of the above email services to send bulk emails, you'll need to configure the account properly. Plus, they all have different sending policies and restrictions that you need to be aware of.
Read more on How to Use Gmail, Yahoo, MSN and AOL SMTP Settings in G-Lock EasyMail…
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Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
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Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.
But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.
Read more on Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?…
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As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
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Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.
However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.
Read more on How to Optimize Unsubscribe Process for Your Hotmail Contacts…
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If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:
Read more on Why You Need Email Marketing…
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Before you send an email newsletter to the contacts stored in your Hotmail contact list, you need to export the contacts from your Hotmail account to a common CSV file and import them into your email marketing software.
Read more on How to Send Bulk Emails to Your MSN/Hotmail Contacts…
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Before you send an email newsletter to the contacts stored in your Yahoo address book, you need to export the contacts from your Yahoo account to a common CSV file and import them into your email marketing software.
Read more on How to Send Bulk Emails to Your Yahoo Contacts…
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Before you can send an email newsletter to the contacts stored in your Gmail address book, you need to export the contacts from your Gmail account to a common CSV file first and import them into your email marketing software.
Read more on How to Send Bulk Emails to Your Gmail Contacts…
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As the Subject line is one of the factors that make the reader either open or delete the message, we’re always wondering about the best way to write the Subject line. In one of my latest articles I shared several tips on how to write the Subject line to increase the email open rate.
Read more on Subject Line Personalization: Does It Make Sense?…
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Fixed: the plugin caused a warning when using Internet Explorer and when FORCE_SSL_ADMIN was defined while the blog itself did not use SSL.
Fixed: removed uid from the URL of the "already confirmed" page.
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It’s always a good idea to show as little code as possible in your email message. As the URL is basically computer code, you shouldn’t show the URL itself unless you have a specific reason to do so (if you send an email in the plain-text format).
Choose a nice anchor text (descriptive word or phrase) and hide the URL behind the anchor text.
Do this:
Read more on How to Present URLs in HTML Email…
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As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs.
Read more on Best Practices to Maximize E-mail Performance…
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It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate.
Read more on Why My Emails Get Blocked or Filtered: Causes and Solutions Inside…
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If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients' interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.
Read more on Sending Email Only to Recipients Who Didn’t Open or Click On Your Last Email…
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With an ever-crowded inbox, email readers are used to make quick decisions on how to deal with email. They have become more sophisticated in the ways they open, read and delete email messages. You know most of your recipients aren’t sitting at their big desktops reading patiently every email message in their never-ending inboxes. Many email readers look through email on mobile devices like cell phones, and other handhelds clearing out anything that doesn’t grab their attention immediately.
What do you think how much time a reader spends to decide whether to read or delete a message? The research shows that the average reader takes 2 to 5 seconds to decide if the message is worth to be read or not. This tiny time interval is enough to look at the sender line, subject and any snippets visible. So, the sender line, message subject and snippet text is all you have to persuade the reader to open your email.
The importance of the sender line and subject is incontestable. You know that your email message must have a recognizable sender line and a powerful subject line. But what is the snippet text? How can it affect your open rate?
Open your own inbox and look at the first sentence in your email that is displayed after the subject line. This is the snippet text. Typically, the snippet text is the first line of an HTML message, or the first sentence of a text message. In Outlook the snippet is a short line of the text in autopreview. Gmail users see a shaded text after a truncated subject line. Yahoo displays a pop-up with a snippet text when you put the cursor on the subject line in the inbox preview on your Yahoo home page.
This tiny but significant piece of the text in your email message can help the reader make the decision in your favor when they are scrolling through their inboxes, looking for which messages to open and which to delete.
In the majority of email messages the first line after the subject asks the reader to click the link to see the web version of the message for better display, or contains a request to add the sender email address to the reader’s contact list. Here are a couple of examples: "Have trouble viewing this email? Click here" or "Click here for a web version". These are legitimate services, but they shouldn’t be in the top line because none of these sentences tells the reader about the purpose of the email, leaving the reader to decide on the subject line alone. And furthermore, the statistics show that people simply aren’t clicking on the links to the web versions.
The above examples of the snippet text share two common mistakes: they neither refer to the actual content in the message nor include the company name or brand. If that’s what your readers see in the top line, you’ve lost another opportunity to stand out in the crowd and make the reader stop at your message.
Instead you can make a valuable use of this space. With a snippet text you have more space to build brand recognition and relevancy beyond the subject line alone. A correctly worded snippet adds a value to the message, arouses interest and excitement and helps your reader decide whether to save the message or to read it immediately.
In a commercial email, you can repeat your offer – discount, free shipping, and invitation to view a new product – with link to the web version, for example "[Program Name] upgrade deadline – for a special discount coupon, click this link".
If you send a regular newsletter, it is appropriate to put a headline in the top line with the link to the web version. Example: "To choose HTML email templates from our exclusive collection, click here".
For an email message confirming a transaction, you can refer to the action and thank as appropriate: "A special thank you from [Company Name]". The transaction confirmation does not require a link unless you maintain a "thank you" or "order confirmation" page on your website.
Before you do a mass mailing with your new snippet text, it is reasonable to verify how it will show in different email clients and web mail services as well as on different platforms.
A lesson here is that with a never-ending flow of emails in our inboxes, you cannot afford a luxury to waste a single line in your email message. The top line is another great opportunity to persuade the reader that your message has value and is worth to be read. If you aren’t taking the full advantage of this line, you’re likely missing a chance to make your message stand out in the reader’s inbox.
Read more on Stand out in the Reader’s Inbox by Using the Right Snippet Text…
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G-Lock EasyMail – the most cost-effective bulk email sender software that companies and individuals all over the world are using to send fantastic email campaigns, manage their lists and increase their return on investment.
With G-Lock EasyMail you can maintain your in-house mailing list, safely and securely either on your computer, or in a remote database, create and send HTML email newsletters in minutes!
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