Posted on March 20th, 2009 by Julia
Did you know the IP address you send emails from is important?
That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.
Read more on Is Dedicated IP Address Always Better for Email Marketing?…
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Posted on March 13th, 2009 by Julia
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
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Posted on December 4th, 2008 by Julia
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
Read more on Boost Email Deliverability to the Recipient’s Inbox…
Filed under: Email Marketing, Tips and Tricks | 8 Comments »
Posted on October 3rd, 2008 by admin
After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.
Read more on What Metrics You Should Track…
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Posted on October 3rd, 2008 by admin
It’s important you monitor your bounceback rate after each email marketing campaign. Managing the bounces contributes to the list "hygiene" and meets the email marketing best practices. If you take time to monitor your bouncebacks and remove them from your list, this measure prevents you from consistently sending the emails to invalid email addresses and helps you avoid troubles with your ISP. Your email marketing service should let you read the header information from each bounced message, so you can see exactly why they bounced. You know not all bouncebacks are bad.
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Posted on October 1st, 2008 by admin
At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.
If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.
You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.
Here are several criteria you can use to segment your list:
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Posted on October 1st, 2008 by admin
You know the success of an email marketing campaign largely depends on the mailing list quality. It’s important for a good email marketer to have own list of opt-in email addresses. The easiest way to collect subscribers is by using a signup form on the website or blog.
If you have a WordPress blog, you can easily collect the subscribers and build your in-house mailing list using the free WP Mailing List Subscription Plugin, and even more – you can generate profits from the signup process.
This WordPress plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user. If the user confirms his subscription, the plugin sends a welcome email to the new subscriber.
The details of new subscribers are saved to your internal WordPress database. You can manage the mailing list inside WordPress and export the list for the further use in your email newsletter sending program.
WP Double Opt-In Subscription Plugin Features:
Read more on Creating Double Opt-In List with WP Subscription Plugin…
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