Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
Filed under: Email Marketing | 2 Comments »
Email marketers can be divided into 3 categories: The Good, The Bad, and The Clueless. The “Bad” are crazy madcap-spammers. These geeks don’t care what kind of damage they’re doing. They send millions and millions of pieces of spam every day. They’re evil, and they know it.
Read more on Email Marketing Etiquette – 13 Best Email Practices…
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Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.
Read more on Delivering Emails to AOL Users: Known Issues and Solutions…
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We know how hard and time-consuming the work with bouncebacks and "unsubscribe" messages can be. That’s why we’ve incorporated the Bounced Manager module into G-Lock EasyMail. Here is a quick overview how it works.
With G-Lock EasyMail you can direct all bounced emails to a separate email account so you can easily manage them at a later time. You simply enter an email address destined to collect bouncebacks, for instance bounced@yourdomain.com, into "Return E-mail Address" field when you fill the account in, and you will receive the bouncebacks to that address.
Some time later after your email newsletter is sent out to your subscribers, you start the Bounced Manager module from G-Lock EasyMail. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.
You’ll see bounced messages in the middle pane as far as the Bounced Manager will be retrieving them. The Bounced Manager recognizes the following types of bounced messages:
Read more on Managing Email Bounces with G-Lock EasyMail…
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With G-Lock EasyMail you can send a regular (daily, weekly, monthly, etc.) newsletter to your subscribers. It works great for that kind of stuff. You can use your current customer database to manage your recipients and segment them any way you want. Then you can link to your database directly from G-Lock EasyMail. The “external list” option is very powerful in G-Lock EasyMail. You can create a link to any ODBC compliant database and take the email addresses directly from the database without import-export. Or, you can export your list to a file and import it into G-Lock EasyMail. There is even a simpler way – if you export your recipients’ email addresses to a text file, you can load it into G-Lock EasyMail in seconds. Yes, so easy.
Plus, you can store any additional recipient’s information like the first name, last name, company name, job title, gender, age, etc, etc. You can filter the recipients in any way you want to easy management of your list. We’ve made G-Lock EasyMail so that is supports an unlimited number of email lists. That is you don’t need to clear the previous list of recipients before importing a new one. You can simply create a new list and import your new recipients in it. This also makes easy to segment your subscribers as you want: by buying habits, purchase history, location, account type, ISP (at-home vs. at-work), Gender, Age, etc. So, you can create and send focused, relevant email newsletters to each recipients list. Take your customer list, and send half in the morning, and the other half in the afternoon. Or split them into different days. Or try different subject lines, etc., etc. everything you can imagine.
Linking to externally managed lists from G-Lock EasyMail
The feature of G-Lock EasyMail to integrate with external ODBC compatible databases is an extremely powerful tool for experimenting with your email marketing. You don’t have to be a rocket scientist or mathematician, and you don’t have to program anything. You can simply use your own customer database to create multiple lists, and then link to those lists from G-Lock EasyMail and send separate campaigns to them.
From our experience we came to the conclusion that MS Access is one of the most popular databases for storing and managing email lists. So, we will demonstrate how to create a link to a database from G-Lock EasyMail address book at the example of a MS Access database.
To connect to a MS Access database from G-Lock EasyMail, follow these steps:
1. Open G-Lock EasyMail
2. Click on Address Book icon
Read more on Segmenting List Using G-Lock EasyMail Capabilities…
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At present with millions of spam emails sent every day it’s important that you develop a permission-based email marketing program. Permission is an explicit consent from a future recipient to receive emails from you.
A permission-based email list produces higher delivery and conversion rates, generates more sales, and strengthens your customer relationships while enhancing your brand image in your marketing niche.
People can express their permission either in the form of a reply to an email, or by taking an action (filling the subscription form in) on your website.
What is acceptable:
Read more on Building List Begins with Permission…
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The Address Book provides a convenient place to store contact information. With G-Lock EasyMail Address Book, you have a place to store email addresses, home and work addresses, phone and fax numbers, digital IDs, conferencing information, instant messaging addresses, and personal information such as birthdays or anniversaries.
Read more on Using G-Lock EasyMail Address Book as Powerful Email List Manager…
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