G-Lock EasyMail » email list

Remove Bad Emails to Avoid Temporary Blocking

Julia — Wed, 03 Mar 2010 10:09:24 +0000

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

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Remove Bad Emails to Avoid Temporary Blocking

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

Why You Need Email Marketing

Julia — Tue, 24 Feb 2009 08:41:05 +0000

If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:

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Why You Need Email Marketing

How to Get Email Addresses for Sending Bulk Email for Free

Julia — Wed, 10 Dec 2008 10:46:05 +0000

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

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How to Get Email Addresses for Sending Bulk Email for Free

6 Tips for Writing Better “Subject” Lines

admin — Fri, 03 Oct 2008 18:16:18 +0000

Like the From field the Subject line is one of the most important components of a successful newsletter sending campaign. Together with the From line, the Subject line determines whether the recipient will open an email, delete it immediately, save file it for future reading, or report and/or filter it as spam. Plus, many anti-spam filters use the Subject lines to separate good emails from spam. So, because of a poorly written Subject the email may not even reach the recipient’s inbox in the first place.

Below are the tips to write Subject lines that produce higher open and click-through rates:

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6 Tips for Writing Better “Subject” Lines

How to Find the Best Time to Send an Email Newsletter

admin — Fri, 03 Oct 2008 13:13:57 +0000

In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.

Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.

When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as

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How to Find the Best Time to Send an Email Newsletter

Delivering Emails to AOL Users: Known Issues and Solutions

admin — Fri, 03 Oct 2008 12:39:44 +0000

Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.

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Delivering Emails to AOL Users: Known Issues and Solutions

Click-through Rate

admin — Fri, 03 Oct 2008 09:13:43 +0000

How many people clicked the links in your email? Which links did they click the most? Did you see a rise in purchases? How long after you sent the campaign do links keep getting clicked?

Try experimenting with:

Email with Higher Open and Click-through Rates Wins

admin — Fri, 03 Oct 2008 08:54:29 +0000

Email marketers often use a technique that implies segmenting the email list and sending different versions of the same email to each segment. Such split tests help compare the effectiveness of different subject lines, creative approaches, offers, etc. During the next campaign marketers often send the version that had either the highest open or click-through rate (or both) believing that this version is more effective. However, the true is that the email that resulted in a higher open or click-through rate may not be the version that produces the best results. In some cases the email with a lower click-through rate can lead to a higher number of transactions because it was of greater interest but to fewer people.

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Email with Higher Open and Click-through Rates Wins

How to “Shake Up” Your Inactive Subscribers

admin — Fri, 03 Oct 2008 08:09:59 +0000

Based on our experience we conclude that an email list may contain 20-30% of inactive subscribers. In the context of email marketing we call inactive those subscribers who have not opened any email during a given period of time. In this chapter we’ll tell about possible reasons of the subscribers’ inactivity, examine the methods how to determine who is inactive on the list and give several tips for re-engaging them.

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How to “Shake Up” Your Inactive Subscribers