Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.
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Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
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If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:
Read more on Why You Need Email Marketing…
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After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.
Read more on How to Get Email Addresses for Sending Bulk Email for Free…
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Like the From field the Subject line is one of the most important components of a successful newsletter sending campaign. Together with the From line, the Subject line determines whether the recipient will open an email, delete it immediately, save file it for future reading, or report and/or filter it as spam. Plus, many anti-spam filters use the Subject lines to separate good emails from spam. So, because of a poorly written Subject the email may not even reach the recipient’s inbox in the first place.
Below are the tips to write Subject lines that produce higher open and click-through rates:
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In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.
Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.
When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as
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Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.
Read more on Delivering Emails to AOL Users: Known Issues and Solutions…
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How many people clicked the links in your email? Which links did they click the most? Did you see a rise in purchases? How long after you sent the campaign do links keep getting clicked?
Try experimenting with:
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Email marketers often use a technique that implies segmenting the email list and sending different versions of the same email to each segment. Such split tests help compare the effectiveness of different subject lines, creative approaches, offers, etc. During the next campaign marketers often send the version that had either the highest open or click-through rate (or both) believing that this version is more effective. However, the true is that the email that resulted in a higher open or click-through rate may not be the version that produces the best results. In some cases the email with a lower click-through rate can lead to a higher number of transactions because it was of greater interest but to fewer people.
Read more on Email with Higher Open and Click-through Rates Wins…
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Based on our experience we conclude that an email list may contain 20-30% of inactive subscribers. In the context of email marketing we call inactive those subscribers who have not opened any email during a given period of time. In this chapter we’ll tell about possible reasons of the subscribers’ inactivity, examine the methods how to determine who is inactive on the list and give several tips for re-engaging them.
Read more on How to “Shake Up” Your Inactive Subscribers…
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Something that most people don’t think of when setting up their opt-in forms is taking steps to generate profits during the actual signup process.
Here we’ll talk about the practices you can take advantage of when building your email list.
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As the purpose of the actual opt-in form is to obtain the minimum of information that you will need to segment and personalize your email list, two general rules work here:
Read more on What to Ask in the Opt-in Form…
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Click on the Accounts menu on G-Lock EasyMail toolbar.
Click on Add New Account.
Enter an account name and your user information.
Click on the Delivery Options tab.
Select a delivery option from the menu. G-Lock EasyMail supports the following delivery modes:
- Send via SMTP server
- Direct Send
- IIS SMTP Service Pickup
- Save email message to the folder
Read more on How to Get Started with G-Lock EasyMail 6…
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Our G-Lock EasyMail is easy to use yet powerful email newsletter software that helps you create, send and track your personalized email campaigns.
Everything you need is right here:
Most cost effective
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