G-Lock EasyMail » email campaigns

Create Multiple Workplaces within the Program

admin — Thu, 03 Feb 2011 13:31:44 +0000

In 'G-Lock EasyMail Business edition' you can create a unique workplace [which includes email messages, contacts, program settings and accounts] for each of your clients and easily switch between the workplaces inside the program. See the potential?

Firstly, it's like having your own email marketing service — you can create many workplaces, run email campaigns for third party companies and individuals and see the cash flowing into your pocket.

Secondly, it's a great possibility to outsource and delegate email marketing when multiple users run email campaigns sharing the same data. Let's say you installed G-Lock EasyMail on 3 computers at your office. You create a workplace on a shared disk and now 2 other users of G-Lock EasyMail can access this workplace from on their computers. When one user updates the address book, or creates a new message, the changes are automatically recognized when another user opens this workplace on his computer.

No need to manually synchronize the data for all G-Lock EasyMail users which means you save precious time and can organize your team work in the most convenient way for you.

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Create Multiple Workplaces within the Program

How to Test Email Before Sending

Julia — Tue, 11 Aug 2009 13:57:38 +0000

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

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How to Test Email Before Sending

New Email Marketing Standard in 2009: Quality over Quantity

Julia — Tue, 17 Feb 2009 12:00:40 +0000

On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.

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New Email Marketing Standard in 2009: Quality over Quantity

How to Track Your Email Marketing Campaigns

Julia — Mon, 08 Dec 2008 13:15:53 +0000

Since the v6.60 G-Lock EasyMail is fully compatible with our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.

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How to Track Your Email Marketing Campaigns

Preparing a Plain-Text Version of a HTML Email

admin — Fri, 03 Oct 2008 14:01:09 +0000

A lot of people often put much of their time and efforts on the HTML version of their message and neglect the plain-text part. We think it’s a big mistake. Don’t ignore a plain-text version of your HTML email! You need it for the recipients who can’t (or won’t) view HTML. If you don’t bother to prepare the plain-text part of your HTML message, you’ll pass for a lazy spammer and can lose a number of your customers.

If you use G-Lock EasyMail for sending email campaigns, you just create your HTML message and the program auto-generates a plain-text version for you. If you don’t like how the plain-text part looks, you can edit it as you want separately from the HTML part. Then G-Lock EasyMail “ties” two versions together in “multipart format” and sends them out. Your recipients’ email application decides which version to display. You don’t definitely need any specific skills to create your plain-text email.

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Preparing a Plain-Text Version of a HTML Email

How to Find the Best Time to Send an Email Newsletter

admin — Fri, 03 Oct 2008 13:13:57 +0000

In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.

Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.

When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as

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How to Find the Best Time to Send an Email Newsletter

Best Email Delivery Practices Gone Bad

admin — Fri, 03 Oct 2008 12:49:38 +0000

OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today.

With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.

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Best Email Delivery Practices Gone Bad

Monitoring Spam Complaints

admin — Fri, 03 Oct 2008 09:53:02 +0000

Whether you are going to distribute email campaigns or have already started email marketing, make ready for receiving spam complaints. It doesn’t matter if you use a confirmed opt-in subscription method or not, your messages are likely to generate complaints.

In this chapter we’ll tell about:

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Monitoring Spam Complaints

What Metrics You Should Track

admin — Fri, 03 Oct 2008 09:18:51 +0000

After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.

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What Metrics You Should Track

Tracking Email Campaigns with G-Lock Analytics Service

admin — Fri, 03 Oct 2008 09:01:43 +0000

With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.

G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.

When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.

With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.

With G-Lock Analytics tracking service you can:

Post from free bulk email marketing software blog

Tracking Email Campaigns with G-Lock Analytics Service