Posted on August 11th, 2009 by Julia
One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.
Read more on How to Test Email Before Sending…
Tags: bulk email, email addresses, email campaigns, email clients, email newsletter, html email, subscribers
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Posted on March 26th, 2009 by admin
G-Lock EasyMail is the first in the world desktop email software that supports the A/B split test capability and makes it as easy as never before to test different versions of the email, automatically select the best performing version and send it to the list.
Read more on Test Different Email Versions with Unique Split Testing Capability…
Tags: campaign performance, conversion rate, email campaigns, email marketing campaigns, email newsletter, split test, subscriber, test capability
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Posted on February 17th, 2009 by Julia
On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.
Read more on New Email Marketing Standard in 2009: Quality over Quantity…
Tags: email campaigns, Email Marketing, marketing mistakes, marketing programs, segmentation, sender authentication, subscribers, subscription method
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Posted on December 8th, 2008 by Julia
Our bulk email software G-Lock EasyMail is compatible with an email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email blasts all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.
Read more on How to Track Your Email Marketing Campaigns…
Tags: analytics, bulk email software, email blasts, email campaign, email campaigns, Email Marketing, marketing newsletter, mass email, metrics, web service
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Posted on October 3rd, 2008 by admin
A lot of people often put much of their time and efforts on the HTML version of their message and neglect the plain-text part. We think it’s a big mistake. Don’t ignore a plain-text version of your HTML email! You need it for the recipients who can’t (or won’t) view HTML. If you don’t bother to prepare the plain-text part of your HTML message, you’ll pass for a lazy spammer and can lose a number of your customers.
If you use G-Lock EasyMail for sending email campaigns, you just create your HTML message and the program auto-generates a plain-text version for you. If you don’t like how the plain-text part looks, you can edit it as you want separately from the HTML part. Then G-Lock EasyMail “ties” two versions together in “multipart format” and sends them out. Your recipients’ email application decides which version to display. You don’t definitely need any specific skills to create your plain-text email.
Read more on Preparing a Plain-Text Version of a HTML Email…
Tags: easymail, email campaigns, html email, html emails, microsoft word, plain text messages, plain text version
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Posted on October 3rd, 2008 by admin
In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.
Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.
When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as
Read more on How to Find the Best Time to Send an Email Newsletter…
Tags: best time, email campaigns, email delivery, email list, Email Marketing, email newsletters, mailboxes
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Posted on October 3rd, 2008 by admin
OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today.
With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.
Read more on Best Email Delivery Practices Gone Bad…
Tags: campaign performance, delivery practices, delivery results, email campaigns, email clients, email delivery, email messages, html code, html effects, html email, mail marketers, relationships, spam filters, subject line
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Posted on October 3rd, 2008 by admin
Whether you are going to distribute email campaigns or have already started email marketing, make ready for receiving spam complaints. It doesn’t matter if you use a confirmed opt-in subscription method or not, your messages are likely to generate complaints.
In this chapter we’ll tell about:
Read more on Monitoring Spam Complaints…
Tags: email campaigns, Email Marketing, report spam, spam complaints, subscription method
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Posted on October 3rd, 2008 by admin
After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.
Read more on What Metrics You Should Track…
Tags: campaign performance, email campaigns, Email Marketing, email marketing campaign, metrics
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Posted on October 3rd, 2008 by admin
With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.
G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.
When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.
With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.
With G-Lock Analytics tracking service you can:
Read more on Tracking Email Campaigns with G-Lock Analytics Service…
Tags: campaign performance, easymail, email campaigns, html email, html emails, information ip, mail campaign, mail message, subscriber, transparent image, web beacon
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Posted on December 15th, 2007 by admin
Discover How to Build Large Responsive Opt-In Lists, Design and Deliver Personalized HTML Email Newsletters and Monitor Email Campaign Tracking Metrics
"An excellent referral source, focusing on essential issues required for successful email campaigns. I can imagine the time that would be required to learn about these pitfalls through the school of hard knocks. It was with trepidation that I chose G-Lock over other email program providers, since everyone claims to be the best and most complete. I’m pleased with the decision and happy to report that my first efforts were successful. That certainly relieved the anxiety!"-Peter Banos
Read more on Ultimate Email Marketing Guide…
Tags: campaign performance, email campaigns, email newsletters, marketing guide, marketing practices
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