G-Lock EasyMail » email campaign

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

How to Send a Sequence of Emails (Follow Ups) to Subscribers

admin — Mon, 13 Apr 2009 13:57:59 +0000

In this tutorial we'll tell how you can use G-Lock EasyMail to send consecutive but different emails to your subscribers within a period of time. Using this procedure you can easily setup an email training course and send each email from the course to each new subscriber to your list.

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How to Send a Sequence of Emails (Follow Ups) to Subscribers

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

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Optimize Your Email Marketing Newsletter through A/B Split Testing

How to Optimize Unsubscribe Process for Your Hotmail Contacts

Julia — Thu, 05 Mar 2009 14:38:15 +0000

Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

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How to Optimize Unsubscribe Process for Your Hotmail Contacts

How to Track Your Email Marketing Campaigns

Julia — Mon, 08 Dec 2008 13:15:53 +0000

Since the v6.60 G-Lock EasyMail is fully compatible with our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.

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How to Track Your Email Marketing Campaigns

How to Create Successful Email Newsletter

Julia — Fri, 28 Nov 2008 11:20:42 +0000

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

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How to Create Successful Email Newsletter

Sender Authentication – How To Get Emails Delivered

Julia — Tue, 04 Nov 2008 12:07:08 +0000

ISPs are blocking You MORE and you don't know why? Do you think sender authentication really matters? Proven strategies to double email delivery

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Sender Authentication – How To Get Emails Delivered

Delivering Emails to AOL Users: Known Issues and Solutions

admin — Fri, 03 Oct 2008 12:39:44 +0000

Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.

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Delivering Emails to AOL Users: Known Issues and Solutions

Traffic to Your Website

admin — Fri, 03 Oct 2008 09:07:22 +0000

Check your website traffic logs after each email campaign. Does traffic pick up? Do orders increase? Check and see if you get a rise in traffic immediately, or if it’s more like a "gradual wave." How long does the new traffic last (and how long should you keep the graphics and pages that your email points to hosted live)?

Signups since Last Campaign

admin — Fri, 03 Oct 2008 09:04:24 +0000

Do you get lots of new subscribers after each email campaign? Nice! That could mean your content is actually useful and your wonderful recipients are forwarding your emails on to friends. Don’t see any list growth at all? Make the content more interesting!

Try experimenting with:

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Signups since Last Campaign