Email Campaign | G-Lock EasyMail

Sender Reputation: Easy to Ruin and Hard to Restore

Posted on July 30th, 2009 by Julia

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link

How to Send a Sequence of Emails (Follow Ups) to Subscribers

Posted on April 13th, 2009 by admin

In this tutorial we'll tell how you can use G-Lock EasyMail to send consecutive but different emails to your subscribers within a period of time. Using this procedure you can easily setup an email training course and send each email from the course to each new subscriber to your list.

Tags: address book, email campaign, email training, microsoft windows script, scheduler, scripting language, scripting languages

Optimize Your Email Marketing Newsletter through A/B Split Testing

Posted on March 13th, 2009 by Julia

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system

How to Optimize Unsubscribe Process for Your Hotmail Contacts

Posted on March 5th, 2009 by Julia

Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

Tags: email campaign, email marketing software, feedback loops, spam complaints, unsubscribe link, unsubscribe option

How to Track Your Email Marketing Campaigns

Posted on December 8th, 2008 by Julia

Since the v6.60 G-Lock EasyMail is fully compatible with the 3 version of our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.

Tags: analytics, bulk email software, email blasts, email campaign, email campaigns, Email Marketing, marketing newsletter, mass email, metrics, web service

How to Create Successful Email Newsletter

Posted on November 28th, 2008 by Julia

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

Tags: campaign performance, credibility, email campaign, Email Marketing, email messages, email newsletters, marketer, newsletter delivery, reputation, response rates, spam complaints, subscribers

Sender Authentication – How To Get Emails Delivered

Posted on November 4th, 2008 by Julia

ISPs are blocking You MORE and you don’t know why? Do you think sender authentication really matters? Proven strategies to double email delivery

Filed under: Email Marketing, Tips and Tricks | 5 Comments »