Many email users have more than one email account. Do you care which one they use to receive your emails?
You know not all the emails are monitored equally even if they belong to the same user.
Read more on Do Subscribers Give You the Right Email Address?…
Tags: email accounts, email addresses, spam complaints, subscribers
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One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.
Read more on How to Test Email Before Sending…
Tags: bulk email, email addresses, email campaigns, email clients, email newsletter, html email, subscribers
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Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link
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After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.
Read more on How to Get Email Addresses for Sending Bulk Email for Free…
Tags: bulk email, bulk email software, email addresses, email list, Email Marketing, email newsletter, email newsletters, mailing list management, marketing newsletter, marketing practices, sending email, sending emails, spam complaints, subscription form, website visitors
Filed under: Email Marketing, Tips and Tricks | 3 Comments »
ISPs are blocking You MORE and you don’t know why? Do you think sender authentication really matters? Proven strategies to double email delivery
Filed under: Email Marketing, Tips and Tricks | 5 Comments »
Email marketers can be divided into 3 categories: The Good, The Bad, and The Clueless. The “Bad” are crazy madcap-spammers. These geeks don’t care what kind of damage they’re doing. They send millions and millions of pieces of spam every day. They’re evil, and they know it.
Read more on Email Marketing Etiquette – 13 Best Email Practices…
Tags: delivery guidelines, email addresses, email delivery, email lists, Email Marketing, email newsletters, html email, html newsletter, response rate, spam assassin
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If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
Tags: aol subscribers, confirmation, email addresses, email delivery, Email Marketing, email messages, html code, html email, html features, mail marketers, marketing, marketing process, message format, message sender, message subject line, response rate, rich text format, subject line, subscriber, subscribers, web version
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We have received numerous complaints from G-Lock EasyMail customers experiencing difficulties delivering the emails to their clients and to their test email accounts. The problem is that the emails are shown as sent in G-Lock EasyMail but the end user never receives them. This is because of spam filters in most cases.
Here we’d like to share with you some tips about how you or your recipients can adjust the spam filters in order to receive the emails. If you are using a third party spam filtering application like SpamGuard, you will not be able to receive the emails until you manually add the sender’s email address and/or the domain name to your list of accepted email addresses.
If you are NOT using a SpamGuard program and do not receive the emails it is because spam filters are enabled on your email account internally. Many companies do this "behind the scenes" so you may not even be aware of the fact that some of your emails are being filtered or even deleted! Internet Service Providers (ISPs) boast that they can eliminate unwanted mail from your inbox. Unfortunately they also eliminate much *wanted* messages as well.
You will need to adjust your spam filters so that you can receive the emails. In this cahpter we’ll give the instructions for a few of the different mail service providers. If your company is not listed, contact your ISP directly or consult their help files for instructions on how to adjust the mail filters on your account.
Read more on How to Adjust Anti-Spam Filters with Most Known ISPs…
Tags: aol user, email address, email addresses, help files, internet service providers, mail filters, mail service, spam filters, spamguard, unwanted mail
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By analyzing spam complaints you can determine how closely you follow best email marketing practices. To ensure that you see the complaints your messages may cause, you should follow these steps:
Read more on Take Control under Spam Complaints…
Tags: email addresses, Email Marketing, feedback loops, internet engineering task force, internet standards, marketing practices, message footer, spam complaints, spam policies, whitelist
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Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:
Read more on 8 Tips to Minimize Spam Complaints…
Tags: complaint rates, email addresses, Email Marketing, email messages, html email, marketing practices, optimal rate, report spam, spam complaints, spam folder, subject lines, unsolicited emails, unsubscribe link, whitelist
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It’s important you monitor your bounceback rate after each email marketing campaign. Managing the bounces contributes to the list "hygiene" and meets the email marketing best practices. If you take time to monitor your bouncebacks and remove them from your list, this measure prevents you from consistently sending the emails to invalid email addresses and helps you avoid troubles with your ISP. Your email marketing service should let you read the header information from each bounced message, so you can see exactly why they bounced. You know not all bouncebacks are bad.
Read more on Monitoring Email Bounces…
Tags: best practices, bounces, easymail, email addresses, Email Marketing, email marketing campaign, marketing service, monitoring email
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A good list management system will break down your bouncebacks into "hard" and "soft" bounces. The e-mail delivery protocol, SMTP, classifies failures to transient or permanent. Soft bounces are considered as transient failures and hard bounces – as permanent failures.
However, there’s no agreement on hard and soft bounce definitions. Some people suggest treating a returned message as a soft bounce if the failure reason is a full mailbox. But ISPs consider these failures to be permanent. For example, in the Yahoo’s delivery instructions it is stated that the "mailbox full" is a permanent error because of which the email address should be removed from a mailing list. There are also other definitions that differ in precision and clarity.
It’s not possible to draw a neat borderline between temporary and permanent delivery failures. Some failures may be permanent until a required action is taken, for example, until you contact the ISP to get you removed from the IP block. Temporary failures may turn into permanent if you take the wrong action. An AOL temporary block will expire unless you do something wrong, such as failing to reduce complaints or bounces.
Furthermore, failure codes aren’t always accurate or descriptive. A valid email address may bounce with a "user unknown" error because of a database failure. Some emails may return with the "system error" or "user unknown" errors for a blacklisting. In the result good email addresses may be rejected while bad addresses will remain on a list due to failure to determine soft bounces.
Despite of the confusion in soft and hard bounces definition, we rely on automatic classification that is not always perfect. For our metrics we need to know whether the email was successfully delivered or not and whether we should send emails at not delivered emails in the future, because leaving bad addresses on a list can be disastrous, resulting in spamtrap hits as ISPs repurpose addresses that have been undeliverable for a long time.
Read more on Defining “Soft” and “Hard” Email Bounces…
Tags: automatic classification, blacklisting, bounce, delivery instructions, delivery protocol, e mail, email addresses, ip block, list management system, mail delivery, metrics, system error, transient failures, valid email address
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We know how hard and time-consuming the work with bouncebacks and "unsubscribe" messages can be. That’s why we’ve incorporated the Bounced Manager module into G-Lock EasyMail. Here is a quick overview how it works.
With G-Lock EasyMail you can direct all bounced emails to a separate email account so you can easily manage them at a later time. You simply enter an email address destined to collect bouncebacks, for instance bounced@yourdomain.com, into "Return E-mail Address" field when you fill the account in, and you will receive the bouncebacks to that address.
Some time later after your email newsletter is sent out to your subscribers, you start the Bounced Manager module from G-Lock EasyMail. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.
You’ll see bounced messages in the middle pane as far as the Bounced Manager will be retrieving them. The Bounced Manager recognizes the following types of bounced messages:
Read more on Managing Email Bounces with G-Lock EasyMail…
Tags: bounces, disposition notification, e mail address, easymail, email addresses, email lists, email newsletter, ip address, mail domain, mail server, spam filters, subscribers
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With G-Lock EasyMail you can send a regular (daily, weekly, monthly, etc.) newsletter to your subscribers. It works great for that kind of stuff. You can use your current customer database to manage your recipients and segment them any way you want. Then you can link to your database directly from G-Lock EasyMail. The “external list” option is very powerful in G-Lock EasyMail. You can create a link to any ODBC compliant database and take the email addresses directly from the database without import-export. Or, you can export your list to a file and import it into G-Lock EasyMail. There is even a simpler way – if you export your recipients’ email addresses to a text file, you can load it into G-Lock EasyMail in seconds. Yes, so easy.
Plus, you can store any additional recipient’s information like the first name, last name, company name, job title, gender, age, etc, etc. You can filter the recipients in any way you want to easy management of your list. We’ve made G-Lock EasyMail so that is supports an unlimited number of email lists. That is you don’t need to clear the previous list of recipients before importing a new one. You can simply create a new list and import your new recipients in it. This also makes easy to segment your subscribers as you want: by buying habits, purchase history, location, account type, ISP (at-home vs. at-work), Gender, Age, etc. So, you can create and send focused, relevant email newsletters to each recipients list. Take your customer list, and send half in the morning, and the other half in the afternoon. Or split them into different days. Or try different subject lines, etc., etc. everything you can imagine.
Linking to externally managed lists from G-Lock EasyMail
The feature of G-Lock EasyMail to integrate with external ODBC compatible databases is an extremely powerful tool for experimenting with your email marketing. You don’t have to be a rocket scientist or mathematician, and you don’t have to program anything. You can simply use your own customer database to create multiple lists, and then link to those lists from G-Lock EasyMail and send separate campaigns to them.
From our experience we came to the conclusion that MS Access is one of the most popular databases for storing and managing email lists. So, we will demonstrate how to create a link to a database from G-Lock EasyMail address book at the example of a MS Access database.
To connect to a MS Access database from G-Lock EasyMail, follow these steps:
1. Open G-Lock EasyMail
2. Click on Address Book icon
Read more on Segmenting List Using G-Lock EasyMail Capabilities…
Tags: email addresses, email lists, Email Marketing, email newsletters, free mass email software, import export, opt in email marketing software, subject line, subject lines
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A single opt-in method is one when users must take some action to subscribe. Typically, this involves filling out an opt-in form on a website. Thus, people consciously add themselves to your list. The downside of the opt-in method is that third party persons can (and they do) subscribe others to your list.
To protect people and yourself from such malicious subscriptions, setup your signup process in the way that the subscribers receive a confirmation email as soon as they were added to the list.
A confirmation email will allow them unsubscribe immediately if there was a mistake. They can unsubscribe by replying or clicking on a link within the email, for example like this one:
Read more on Double Opt-In vs. Single Opt-In…
Tags: email address, email addresses, email messages, subject line, subscription method, subscription request, subscriptions
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Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely.
So, here they are:
Read more on Top 10 CAN-Spam Law Violations That Will Surely Get You Blacklisted…
Tags: e mail marketing, email addresses, Email Marketing, mail campaign, marketing campaign, subject line, unsubscribe requests
Filed under: Email Marketing | 3 Comments »
The Address Book provides a convenient place to store contact information. With G-Lock EasyMail Address Book, you have a place to store email addresses, home and work addresses, phone and fax numbers, digital IDs, conferencing information, instant messaging addresses, and personal information such as birthdays or anniversaries.
Read more on Using G-Lock EasyMail Address Book as Powerful Email List Manager…
Tags: address book, ado connection, creating groups, easymail, email addresses, email lists, export wizard, import wizard, ms access database, odbc
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With the new Bounced Manager module in G-Lock EasyMail you can handle bounced emails after your email campaign is complete. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.
Read more on How to Process Bounced Emails with G-Lock EasyMail…
Tags: account settings, bounces, email account, email address, email addresses, email campaign, mail address field, mail domain, mail server, spam filters
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Click on the Accounts menu on G-Lock EasyMail toolbar.
Click on Add New Account.
Enter an account name and your user information.
Click on the Delivery Options tab.
Read more on How to Get Started with G-Lock EasyMail 6…
Tags: account settings, address book, creating group, delivery modes, delivery option, email addresses, email list, group description, smtp service
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List hygiene plays a role in the delivery race. It is important to maintain a clean mailing list and remove bounced/undeliverable emails because a lot of ISP mail servers have been known to block a sender’s email domain for repeated sending messages to email addresses from a non-existing domain.
Read more on Why does message get bounced?…
Tags: email addresses, mail server, mail software, sending email, sending messages
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