The From field tells the recipient who is the sender of the email message. People often look at the From field to decide whether to open the email or delete it. So, if the recipient sees an unknown or automated, awkward email address in the From line, the email is likely go to the trash or spam folder without a second glance.
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So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?
You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.
Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.
It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.
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The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.
Why add the "Email Admin Center" to your email newsletters?
Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.
Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.
Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.
The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.
The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.
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Now we’ll just remind all the tips for designing a HTML email message and give an example of a good, "healthy" email newsletter created in G-Lock EasyMail. So, let’s recap:
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We have received numerous complaints from G-Lock EasyMail customers experiencing difficulties delivering the emails to their clients and to their test email accounts. The problem is that the emails are shown as sent in G-Lock EasyMail but the end user never receives them. This is because of spam filters in most cases.
Here we’d like to share with you some tips about how you or your recipients can adjust the spam filters in order to receive the emails. If you are using a third party spam filtering application like SpamGuard, you will not be able to receive the emails until you manually add the sender’s email address and/or the domain name to your list of accepted email addresses.
If you are NOT using a SpamGuard program and do not receive the emails it is because spam filters are enabled on your email account internally. Many companies do this "behind the scenes" so you may not even be aware of the fact that some of your emails are being filtered or even deleted! Internet Service Providers (ISPs) boast that they can eliminate unwanted mail from your inbox. Unfortunately they also eliminate much *wanted* messages as well.
You will need to adjust your spam filters so that you can receive the emails. In this cahpter we’ll give the instructions for a few of the different mail service providers. If your company is not listed, contact your ISP directly or consult their help files for instructions on how to adjust the mail filters on your account.
Read more on How to Adjust Anti-Spam Filters with Most Known ISPs…
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If the email messages are being mistaken by AOL as unsolicited commercial email, and are therefore being blocked, you will need to edit your personal spam settings.
Edit Your Spam Settings
You can edit your spam settings a number of ways. You can allow email from all senders, restrict senders to a list that you design, block certain domains… even turn AOL’s mail filtering off altogether! We suggest familiarizing yourself with AOL’s mail filtering system and make the best choices for you.
If your mail controls are set to use a custom filter list, you will need to add the sender’s domain (for example, glocksoft.com) to your list of accepted domains.
If your mail controls are set to only accept from "people you know", you will need to add the sender’s email address (for example, noreply@glocksoft.com) to your address book.
Ensure AOL Doesn’t Delete Your Mail
AOL is now either filtering email they consider to be spam into a "Spam Folder" or deleting it completely. Ensure that AOL doesn’t delete your mail by following these instructions:
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A single opt-in method is one when users must take some action to subscribe. Typically, this involves filling out an opt-in form on a website. Thus, people consciously add themselves to your list. The downside of the opt-in method is that third party persons can (and they do) subscribe others to your list.
To protect people and yourself from such malicious subscriptions, setup your signup process in the way that the subscribers receive a confirmation email as soon as they were added to the list.
A confirmation email will allow them unsubscribe immediately if there was a mistake. They can unsubscribe by replying or clicking on a link within the email, for example like this one:
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With the new Bounced Manager module in G-Lock EasyMail you can handle bounced emails after your email campaign is complete. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.
Read more on How to Process Bounced Emails with G-Lock EasyMail…
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