Do Subscribers Give You the Right Email Address?

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Read more on Do Subscribers Give You the Right Email Address?…

Why Subscribers Become Inactive

Some time later after the launch of your email marketing program you may discover (based on your campaign statistics) that some of your subscribers didn’t open any of your emails within a certain period of time. You would most likely wonder why. We believe that the causes of such inactivity may be the following (we don’t include bounced emails in this case):

Read more on Why Subscribers Become Inactive…