G-Lock EasyMail » email a/b split test http://www.glockeasymail.com Create and Send that Killer HTML email newsletters Mon, 26 Apr 2010 09:55:36 +0000 en hourly 1 http://wordpress.org/?v=3.0 Do Tracking Links Reduce Click-Through Rate? (Case Study)http://www.glockeasymail.com/tracking-links-reduce-click-rate/ http://www.glockeasymail.com/tracking-links-reduce-click-rate/#comments Wed, 25 Mar 2009 14:26:47 +0000 Julia http://www.glockeasymail.com/?p=1450 One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in. 

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