Easymail | G-Lock EasyMail

How to Track Emails

Posted on January 6th, 2010 by admin

You can use G-Lock Analytics service to track your emails so you know if they were opened and read.

Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.

What Do You Want in the Next Version?

Posted on December 30th, 2008 by Julia

G-Lock Software team continues the development of G-Lock Double Opt-In Manager plugin and needs your help and input.

If you have been using G-Lock Double Opt-In Manager plugin on your blog for some time, or have recently installed it, we would appreciate your ideas for the plugin improvements or enhancements to functionality.

Tags: easymail

G-Lock EasyMail Survey: What Do You Want in the Next Version?

Posted on December 29th, 2008 by Julia

G-Lock Software team continues the development of G-Lock EasyMail and needs your help and input.

If you have been using G-Lock EasyMail for a long time, or have recently downloaded the program for the first time, we would appreciate your ideas for software improvements or enhancements to functionality.

Tags: easymail, enhancements, new features, software improvements

Embedding Images into HTML Email

Posted on October 3rd, 2008 by admin

Using HTML Effects in the Email Message

The capability to use images and photos in the messages is the main reason why people want to send HTML emails. The images allow you show your products to potential buyers, in addition they’re often used to track email open rates. But like many HTML tricks, they have their down sides. Spammers often abuse the images, so some email clients don’t show them at all without the user’s permission. Other email programs display the images included in an "img" tag, but not the images that are included with CSS, or as a background image, or both.

You can embed an image into a HTML email in a couple of ways:

#1. Inserting an image from the disk

- Save the image to a folder on the disk, for example,
D:\Work\Helps\G-Lock EasyMail\Pictures\image.gif

- Put the cursor at the place in your email where you want to insert the image
- Click on "Insert Picture" button in your email program
- Click "Browse" and select the image file on the disk
- Click "Open" to insert the image into the message

Tags: absolute paths, background image, domain name, easymail, email clients, email programs, html effects, html email, html tricks, image path

Useful Tools

Posted on October 3rd, 2008 by admin

As we wrote above you can design your HTML email directly in G-Lock EasyMail. Software includes a HTML editor with all main features: bold, italic, font color, hyperlinks, images, etc. But if you’re looking for something more complicated, you’ll need to use a standalone HTML editor.

Here are the tools you’ll need…

Personalizing the Email for Each Recipient

Posted on October 3rd, 2008 by admin

Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.

To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.

Tags: address book, easymail, email newsletter, first names, last names, personality, recipient, relationships, subscriber, subscribers

Preparing a Plain-Text Version of a HTML Email

Posted on October 3rd, 2008 by admin

A lot of people often put much of their time and efforts on the HTML version of their message and neglect the plain-text part. We think it’s a big mistake. Don’t ignore a plain-text version of your HTML email! You need it for the recipients who can’t (or won’t) view HTML. If you don’t bother to prepare the plain-text part of your HTML message, you’ll pass for a lazy spammer and can lose a number of your customers.

If you use G-Lock EasyMail for sending email campaigns, you just create your HTML message and the program auto-generates a plain-text version for you. If you don’t like how the plain-text part looks, you can edit it as you want separately from the HTML part. Then G-Lock EasyMail “ties” two versions together in “multipart format” and sends them out. Your recipients’ email application decides which version to display. You don’t definitely need any specific skills to create your plain-text email.

Tags: easymail, email campaigns, html email, html emails, microsoft word, plain text messages, plain text version

Click-through Rate

Posted on October 3rd, 2008 by admin

How many people clicked the links in your email? Which links did they click the most? Did you see a rise in purchases? How long after you sent the campaign do links keep getting clicked?

Try experimenting with:

Tracking Email Campaigns with G-Lock Analytics Service

Posted on October 3rd, 2008 by admin

With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.

G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.

When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.

With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.

With G-Lock Analytics tracking service you can:

Tags: campaign performance, easymail, email campaigns, html email, html emails, information ip, mail campaign, mail message, subscriber, transparent image, web beacon

Monitoring Email Bounces

Posted on October 3rd, 2008 by admin

It’s important you monitor your bounceback rate after each email marketing campaign. Managing the bounces contributes to the list "hygiene" and meets the email marketing best practices. If you take time to monitor your bouncebacks and remove them from your list, this measure prevents you from consistently sending the emails to invalid email addresses and helps you avoid troubles with your ISP. Your email marketing service should let you read the header information from each bounced message, so you can see exactly why they bounced. You know not all bouncebacks are bad.

Read more on Monitoring Email Bounces…

Tags: best practices, bounces, easymail, email addresses, Email Marketing, email marketing campaign, marketing service, monitoring email

Managing Email Bounces with G-Lock EasyMail

Posted on October 3rd, 2008 by admin

We know how hard and time-consuming the work with bouncebacks and "unsubscribe" messages can be. That’s why we’ve incorporated the Bounced Manager module into G-Lock EasyMail. Here is a quick overview how it works.

With G-Lock EasyMail you can direct all bounced emails to a separate email account so you can easily manage them at a later time. You simply enter an email address destined to collect bouncebacks, for instance bounced@yourdomain.com, into "Return E-mail Address" field when you fill the account in, and you will receive the bouncebacks to that address.

Some time later after your email newsletter is sent out to your subscribers, you start the Bounced Manager module from G-Lock EasyMail. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.

You’ll see bounced messages in the middle pane as far as the Bounced Manager will be retrieving them. The Bounced Manager recognizes the following types of bounced messages:

Tags: bounces, disposition notification, e mail address, easymail, email addresses, email lists, email newsletter, ip address, mail domain, mail server, spam filters, subscribers

New Features and Improvements of G-Lock EasyMail v6

Posted on July 23rd, 2008 by Julia

Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:

Tags: account settings, background color, background image, campaign performance, click throughs, easymail, html email, mail campaign, metrics, text emails

Using G-Lock EasyMail Address Book as Powerful Email List Manager

Posted on December 16th, 2007 by admin

The Address Book provides a convenient place to store contact information. With G-Lock EasyMail Address Book, you have a place to store email addresses, home and work addresses, phone and fax numbers, digital IDs, conferencing information, instant messaging addresses, and personal information such as birthdays or anniversaries.

Tags: address book, ado connection, creating groups, easymail, email addresses, email lists, export wizard, import wizard, ms access database, odbc

Using External Scripting Languages in G-Lock EasyMail

Posted on December 16th, 2007 by admin

G-Lock EasyMail supports very powerful scripting languages: Microsoft Visual Basic, JavaScript, Perl, and PHP, all driven by components within the operating system (for VBasic and Javascript) or in a separate installation (for Perl and PHP).

Tags: activeperl, easymail, microsoft windows script, phpscript, script language, script repository, scripting languages, sending email, vbasic

Key Features

Posted on December 15th, 2007 by admin

Our G-Lock EasyMail is easy to use yet powerful email newsletter software that helps you create, send and track your personalized email campaigns.

Everything you need is right here:

Most cost effective

What’s New

Posted on December 15th, 2007 by admin

version 6.60, September 1, 2010

Fully compatible with G-Lock Analytics v3.

Simplified the work of G-Lock EasyMail with G-Lock Analytics. You don't need to add each link to G-Lock Analytics manually. G-Lock EasyMail replaces regular links with tracking links during the sending process automatically.

Added: ability to collect unsubscribers through G-Lock Analytics (free option). You can insert an unsubscribe link generated by G-Lock Analytics into the email and collect unsubscribers in your account. Points are not deducted from your account when the recipients click on the unsubscribe link.

Added: ability to add the recipients who unsubscribed to the exclusion list in the address book or save unsubscribed recipients to a file for further removal from your list.

How to Track Emails

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What Do You Want in the Next Version?

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G-Lock EasyMail Survey: What Do You Want in the Next Version?

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Embedding Images into HTML Email

Using HTML Effects in the Email Message

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Useful Tools

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Personalizing the Email for Each Recipient

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Preparing a Plain-Text Version of a HTML Email

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Click-through Rate

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Tracking Email Campaigns with G-Lock Analytics Service

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Monitoring Email Bounces

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Managing Email Bounces with G-Lock EasyMail

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New Features and Improvements of G-Lock EasyMail v6

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