URLs and Images: Real Reason for Email Blocking?

Your sender reputation and email content are two major factors that determine the destination of your email. A bad sender reputation alone can cause your messages being filtered as spam. But the email content is another big challenge for email marketers.

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Remove Bad Emails to Avoid Temporary Blocking

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

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Is Dedicated IP Address Always Better for Email Marketing?

Did you know the IP address you send emails from is important?
 

That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.

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