Posted on October 3rd, 2008 by admin
So, you’ve just discovered (or anybody from your subscribers reported) you made a blunder – now what? After the embarrassment or panic is gone, you decide to send a follow-up message to correct the mistake. But first you need to think if sending a correction email is the appropriate action. Each situation is unique and depends on the mistake you made.
We recommend that you send a correction email if the first message:
Read more on When You Should Send a Correction Email…
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Posted on September 30th, 2008 by admin
At present with millions of spam emails sent every day it’s important that you develop a permission-based email marketing program. Permission is an explicit consent from a future recipient to receive emails from you.
A permission-based email list produces higher delivery and conversion rates, generates more sales, and strengthens your customer relationships while enhancing your brand image in your marketing niche.
People can express their permission either in the form of a reply to an email, or by taking an action (filling the subscription form in) on your website.
What is acceptable:
Read more on Building List Begins with Permission…
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