So, you’ve just discovered (or anybody from your subscribers reported) you made a blunder – now what? After the embarrassment or panic is gone, you decide to send a follow-up message to correct the mistake. But first you need to think if sending a correction email is the appropriate action. Each situation is unique and depends on the mistake you made.

We recommend that you send a correction email if the first message:

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Tags: company reputation, customer relationships, e book, grammatical mistakes, product description, subscriber, subscribers

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Sometimes a correction email may come to your help if you made a serious mistake in the original message, but at the same time it may play a nasty trick on you. Yes, sending a correction email may have a few downsides.

Read more on What are the Downsides of Sending a Correction Email…

Tags: company reputation, nasty trick, original message, subscribers, unsubscribe requests

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• When You Should Send a Correction Email
• How to Compose a Correction Email
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• What to Ask in the Opt-in Form

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