Email marketing is based on three main products or tools:

• Mailing list management tool to build an opt-in subscribers list;
• Web-based or desktop bulk email software to create and send permission-based email newsletters; and

Read more on How to Track Email Blast with G-Lock Analytics…

Tags: analytics, bulk email software, campaigns, email newsletter, email tracking system, mass email, performance metrics, permission based email, real time, recipient, subscribers, transparent image

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Filed under: Email Marketing, G-Lock Analytics | 1 Comment »

Managing incoming messages to prevent spam, viruses, and phishing attacks can be a lot of work. That’s why large corporations usually install “email firewalls”, or hire 3rd party vendors (like “Barracuda Firewall” or “Postini”) to handle their incoming email.

Read more on Email Firewalls…

Tags: adaptive filters, barracuda, blacklists, campaigns, email service provider, firewalls, incoming email, incoming messages, ip address, ip addresses, party vendors, phishing attacks, postini, viruses, whitelist

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• Blacklists
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Filed under: Email Marketing | Comments Off