Email marketing is based on three main products or tools:

• Mailing list management tool to build an opt-in subscribers list;
• Web-based or desktop bulk email software to create and send permission-based email newsletters; and

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Managing incoming messages to prevent spam, viruses, and phishing attacks can be a lot of work. That’s why large corporations usually install “email firewalls”, or hire 3rd party vendors (like “Barracuda Firewall” or “Postini”) to handle their incoming email.

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