There is no definite rule that would qualify someone as inactive, but here are the steps you can follow to reveal passive subscribers in your list:

• Choose a period of time, the latest six months for example, that is enough for the subscribers to show interest in your email messages. When choosing the time frame, take into account the frequency of your emails. A minimum of 10 sent emails is probably OK.

Read more on How to Identify Who is Inactive…

Filed under: | Comments Off