G-Lock EasyMail » campaign performance

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Post from free bulk email marketing software blog

Optimize Your Email Marketing Newsletter through A/B Split Testing

How to Create Successful Email Newsletter

Julia — Fri, 28 Nov 2008 11:20:42 +0000

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

Post from free bulk email marketing software blog

How to Create Successful Email Newsletter

Sender Authentication – How To Get Emails Delivered

Julia — Tue, 04 Nov 2008 12:07:08 +0000

ISPs are blocking You MORE and you don't know why? Do you think sender authentication really matters? Proven strategies to double email delivery

Post from free bulk email marketing software blog

Sender Authentication – How To Get Emails Delivered

Best Email Delivery Practices Gone Bad

admin — Fri, 03 Oct 2008 12:49:38 +0000

OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today.

With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.

Post from free bulk email marketing software blog

Best Email Delivery Practices Gone Bad

Delivering Emails to AOL Users: Known Issues and Solutions

admin — Fri, 03 Oct 2008 12:39:44 +0000

Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.

Post from free bulk email marketing software blog

Delivering Emails to AOL Users: Known Issues and Solutions

What Metrics You Should Track

admin — Fri, 03 Oct 2008 09:18:51 +0000

After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.

Post from free bulk email marketing software blog

What Metrics You Should Track

Tracking Email Campaigns with G-Lock Analytics Service

admin — Fri, 03 Oct 2008 09:01:43 +0000

With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.

G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.

When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.

With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.

With G-Lock Analytics tracking service you can:

Post from free bulk email marketing software blog

Tracking Email Campaigns with G-Lock Analytics Service

3 Common Email Tracking Misbelieves

admin — Fri, 03 Oct 2008 08:57:51 +0000

Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.

To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:

Post from free bulk email marketing software blog

3 Common Email Tracking Misbelieves

Email is More Responsive than Postal Mail

admin — Fri, 03 Oct 2008 08:35:52 +0000

In postal mail, the response rate is the percent of people who responded by calling, registering on a website, visiting a store, etc.

In email marketing, the metric "conversion rate" is generally used as the "response" rate. The conversion rate is defined as actions taken as a percentage of unique click-throughs. For a commercial message, an email campaign with the conversion rate 0.25% – 0.50% is rather good. So, actually the email "response" rates often may not be higher than postal mail. But because creating and distributing email messages cost significantly cheaper, email marketing generally brings a much higher return on investment. However, it’s the combination of both postal and email marketing that produces the best results.

You may also hear other lies or misconceptions in email marketing that we didn’t discussed here. As an email marketer, avoid measuring your email campaign performance against the "industry average" and try to make critical campaign decisions based on facts, not assumptions.

Post from free bulk email marketing software blog

Email is More Responsive than Postal Mail

New Features and Improvements of G-Lock EasyMail v6

Julia — Wed, 23 Jul 2008 13:04:26 +0000

Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:

Post from free bulk email marketing software blog

New Features and Improvements of G-Lock EasyMail v6