Posted on March 26th, 2009 by admin
G-Lock EasyMail is the first in the world desktop email software that supports the A/B split test capability and makes it as easy as never before to test different versions of the email, automatically select the best performing version and send it to the list.
Read more on Test Different Email Versions with Unique Split Testing Capability…
Tags: campaign performance, conversion rate, email campaigns, email marketing campaigns, email newsletter, split test, subscriber, test capability
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Posted on March 13th, 2009 by Julia
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system
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Filed under: Email Marketing, G-Lock Analytics, Tips and Tricks | No Comments »
Posted on November 28th, 2008 by Julia
Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:
Read more on How to Create Successful Email Newsletter…
Tags: campaign performance, credibility, email campaign, Email Marketing, email messages, email newsletters, marketer, newsletter delivery, reputation, response rates, spam complaints, subscribers
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Filed under: Email Marketing | 1 Comment »
Posted on November 4th, 2008 by Julia
ISPs are blocking You MORE and you don’t know why? Do you think sender authentication really matters? Proven strategies to double email delivery
Filed under: Email Marketing, Tips and Tricks | 5 Comments »
Posted on October 3rd, 2008 by admin
OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today.
With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.
Read more on Best Email Delivery Practices Gone Bad…
Tags: campaign performance, delivery practices, delivery results, email campaigns, email clients, email delivery, email messages, html code, html effects, html email, mail marketers, relationships, spam filters, subject line
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Posted on October 3rd, 2008 by admin
Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.
Read more on Delivering Emails to AOL Users: Known Issues and Solutions…
Tags: aol subscribers, aol users, business to consumer, campaign performance, consumer marketers, email campaign, email delivery, email list, email lists, email messages, mail marketers
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Posted on October 3rd, 2008 by admin
After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.
Read more on What Metrics You Should Track…
Tags: campaign performance, email campaigns, Email Marketing, email marketing campaign, metrics
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Posted on October 3rd, 2008 by admin
With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.
G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.
When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.
With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.
With G-Lock Analytics tracking service you can:
Read more on Tracking Email Campaigns with G-Lock Analytics Service…
Tags: campaign performance, easymail, email campaigns, html email, html emails, information ip, mail campaign, mail message, subscriber, transparent image, web beacon
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Posted on October 3rd, 2008 by admin
Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.
To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:
Read more on 3 Common Email Tracking Misbelieves…
Tags: campaign performance, email campaign, Email Marketing, email tracking, mail marketers, metrics, statistics
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Posted on October 3rd, 2008 by admin
In postal mail, the response rate is the percent of people who responded by calling, registering on a website, visiting a store, etc.
In email marketing, the metric "conversion rate" is generally used as the "response" rate. The conversion rate is defined as actions taken as a percentage of unique click-throughs. For a commercial message, an email campaign with the conversion rate 0.25% – 0.50% is rather good. So, actually the email "response" rates often may not be higher than postal mail. But because creating and distributing email messages cost significantly cheaper, email marketing generally brings a much higher return on investment. However, it’s the combination of both postal and email marketing that produces the best results.
You may also hear other lies or misconceptions in email marketing that we didn’t discussed here. As an email marketer, avoid measuring your email campaign performance against the "industry average" and try to make critical campaign decisions based on facts, not assumptions.
Read more on Email is More Responsive than Postal Mail…
Tags: campaign performance, click throughs, commercial message, conversion rate, email campaign, email messages, response rate, return on investment
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Posted on July 23rd, 2008 by Julia
Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:
Read more on New Features and Improvements of G-Lock EasyMail v6…
Tags: account settings, background color, background image, campaign performance, click throughs, easymail, html email, mail campaign, metrics, text emails
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Filed under: Email Marketing | 6 Comments »
Posted on December 15th, 2007 by admin
Discover How to Build Large Responsive Opt-In Lists, Design and Deliver Personalized HTML Email Newsletters and Monitor Email Campaign Tracking Metrics
"An excellent referral source, focusing on essential issues required for successful email campaigns. I can imagine the time that would be required to learn about these pitfalls through the school of hard knocks. It was with trepidation that I chose G-Lock over other email program providers, since everyone claims to be the best and most complete. I’m pleased with the decision and happy to report that my first efforts were successful. That certainly relieved the anxiety!"-Peter Banos
Read more on Ultimate Email Marketing Guide…
Tags: campaign performance, email campaigns, email newsletters, marketing guide, marketing practices
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Posted on December 15th, 2007 by admin
version 6.56, February 9, 2010
Added: "Use smart word wrap" option to the Edit Message screen (Text Part) that allows format the message plain text part to be displayed correctly in MS Outlook 97-2010 and mobile devices.
Added: merge fields trim capability that cuts unnecessary spaces and inserts the field value in the right format. Example: "John " will be merged as "John" into the message.
Read more on What’s New…
Tags: business edition, campaign performance, click throughs, default template, delivery modes, easymail, email campaign, mail campaign, ms outlook, personal attachment, text emails, workplaces
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