For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.

A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.

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It’s important you monitor your bounceback rate after each email marketing campaign. Managing the bounces contributes to the list "hygiene" and meets the email marketing best practices. If you take time to monitor your bouncebacks and remove them from your list, this measure prevents you from consistently sending the emails to invalid email addresses and helps you avoid troubles with your ISP. Your email marketing service should let you read the header information from each bounced message, so you can see exactly why they bounced. You know not all bouncebacks are bad.

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