Email marketers have always experienced troubles while communicating with America Online (AOL) users. Since AOL’s subscribers make 20-25% of email lists for most business-to-consumer marketers, optimizing email messages for AOL subscribers’ preferences is important for improving your email campaign performance.

Read more on Delivering Emails to AOL Users: Known Issues and Solutions…

Tags: aol subscribers, aol users, business to consumer, campaign performance, consumer marketers, email campaign, email delivery, email list, email lists, email messages, mail marketers

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AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.

The research shows that the majority of AOL users:

Read more on Understanding AOL Users Preferences and Habits…

Tags: aol subscribers, aol users, html email, html emails, original message, plain text messages, subscriber

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