In this tutorial we'll tell how you can use G-Lock EasyMail to send consecutive but different emails to your subscribers within a period of time. Using this procedure you can easily setup an email training course and send each email from the course to each new subscriber to your list.
This tutorial describes how to use the Language Manager to translate G-Lock EasyMail interface into other languages. We used the translation to the French language as an example. It’s assumed that you’ve installed G-Lock EasyMail onto your computer already.
Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.
To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.
Now we’ll just remind all the tips for designing a HTML email message and give an example of a good, "healthy" email newsletter created in G-Lock EasyMail. So, let’s recap:
Your name or your company name in the From field. Your recipients should immediately recognize who sent the message.
These are more popular among the recipients who work at home. Here is what a challenge/response filter like Spamarrest does. If you are not on the recipient’s whitelist or address book yet, then you’re considered a stranger to him. And if you’re a stranger, you could be a spammer. So, the challenge/response filter sends you an automatic reply with a question that you have to answer, or some link you have to click (this is to prove you’re a human). When you click on the link, a page opens telling you that your message was delivered to the recipient.
It’s important to remember that you have to be “whitelisted” if you want your emails to get through. So when people fill out your opt-in form on your website, ask them to “please add our email address to your address book…”. Whenever you send a newsletter, make sure the “Reply-to” email address that you use is valid, and that a human checks it after each campaign. You can expect to receive a couple auto-replies like this after every send.
The Address Book provides a convenient place to store contact information. With G-Lock EasyMail Address Book, you have a place to store email addresses, home and work addresses, phone and fax numbers, digital IDs, conferencing information, instant messaging addresses, and personal information such as birthdays or anniversaries.