- Open G-Lock EasyMail address book
- Click on G-Lock Analytics tab
- Click Login to login to your account on G-Lock Analytics website
- Select the campaign. The group name you sent the selected email campaign to will show up automatically.
- Click on Who Opened menu and select Add to [group name] Exclusion List
If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program. Your email tracking report generally provides you with the information about who opened the email, who clicked on the links in the email, who didn’t open the message and who didn’t click any links. Last two groups are often called as inactives or “deadwood”. In this topic we’ll tell about why you should treat them differently and how you can do it using G-Lock EasyMail. Inactive recipients cause problems for several reasons. Firstly, although email is the cheapest way of marketing, you still pay a fee to your email service provider depending either on the amount of emails you send or your list size. If the recipients are not acting on your emails, continuing to send to them is just a waste of time and money. Secondly, by repeatedly sending to inactive recipients, you may run into blacklisting and deliverability issues. If those contacts don’t want any emails from you, they may report you as spam. And furthermore, the ISPs managing the email address may decide to flag your emails as spam. Many ISp are known to monitor the email accounts that haven’t been accessed in a long time (six months or more) and blacklist senders that continue emailing to them. So, what do you do with all this “deadwood”? After you identify inactive contacts on your list, you should develop and implement a reenganing campaign that will have two goals: make the contacts who are interested in receiving emails from you act on your emails, and reengage those who want to unsubscribe from your list. You can start your reengaging campaign by sending an email to inactives asking them whether they still want to receive emails from you or not. Here’s an example: Would you like to continue receiving e-mails from G-Lock Software? Yes, I would like to continue receiving e-mails from G-Lock Software – http://www.glocksoft.net/db/subscribe.php?email=%%Email%% No, please remove me from the G-Lock Software e-mail list - http://www.glocksoft.net/db/unsubscribe.php?email=%%Email%% It’s recommended that you type the URLs in order the recipients could copy and paste them into their browsers if the hyperlinks do not work. Be sure to send this email to the inactive group only. Other recipients shouldn’t receive it. You can easily separate the inactives from the rest of your list in G-Lock EasyMail address book. To do this: