G-Lock EasyMail » Tips and Tricks

How to Send Opt-In Email Campaigns

Julia — Wed, 06 Jan 2010 14:15:20 +0000

To send opt-in email campaigns, you need two things:

List of opt-in subscribers, and
Bulk email software

Creating Opt-In List

An opt-in list contains people who deliberately subscribed to receive your emails. A double opt-in list is even better. This is when a subscriber receives an email with a link to confirm the subscription. If he clicks on the link and confirms the subscription, he's added to the list.

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How to Send Opt-In Email Campaigns

Why My Emails are not Delivered

Julia — Wed, 21 Oct 2009 09:26:23 +0000

In addition to some technical problems that may cause your emails being blocked or filtered, there are other issues that can negatively affect your deliverability. The issues we’re going to examine are related your email copy and are under your full control. That makes it more important that you carefully check your email newsletter before sending it to the whole list in order to get a higher delivery rate.

Here is what you need to pay a closer attention to when creating and sending your email newsletter:

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Why My Emails are not Delivered

How to Test Email Before Sending

Julia — Tue, 11 Aug 2009 13:57:38 +0000

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

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How to Test Email Before Sending

How to Avoid SMTP Server Restrictions Using G-Lock EasyMail

Julia — Fri, 07 Aug 2009 12:02:42 +0000

In this article I will tell you about a particular G-Lock EasyMail feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.

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How to Avoid SMTP Server Restrictions Using G-Lock EasyMail

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

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Optimize Your Email Marketing Newsletter through A/B Split Testing

How to Optimize Unsubscribe Process for Your Hotmail Contacts

Julia — Thu, 05 Mar 2009 14:38:15 +0000

Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

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How to Optimize Unsubscribe Process for Your Hotmail Contacts

Unable to Deliver Emails to Hotmail? Read These 6 Tips

Julia — Tue, 10 Feb 2009 10:35:00 +0000

When it comes to email delivery, one of the serious challenges email marketers have to deal with is delivering emails to AOL users. Email messages and the whole sending process must be optimized and tailored to meet specific AOL features and requirements.

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Unable to Deliver Emails to Hotmail? Read These 6 Tips

How to Get Email Addresses for Sending Bulk Email for Free

Julia — Wed, 10 Dec 2008 10:46:05 +0000

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

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How to Get Email Addresses for Sending Bulk Email for Free

Boost Email Deliverability to the Recipient’s Inbox

Julia — Thu, 04 Dec 2008 16:01:41 +0000

When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.

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Boost Email Deliverability to the Recipient’s Inbox

Sender Authentication – How To Get Emails Delivered

Julia — Tue, 04 Nov 2008 12:07:08 +0000

ISPs are blocking You MORE and you don't know why? Do you think sender authentication really matters? Proven strategies to double email delivery

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Sender Authentication – How To Get Emails Delivered