After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. (…)
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When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. (…)
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ISPs are blocking You MORE and you don’t know why? Do you think sender authentication really matters? Proven strategies to double email delivery
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As a good email marketer you take care about creating your own mailing list by collecting subscribers on your website or blog. You make sure that your signup form is clearly visible to the readers and that your whole opt-in process works like a charm. (…)
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Whether you use a single or confirmed opt-in subscription method, you’ll be sending the first welcome email to each new subscriber. This is an email message that is automatically sent to the prospect after the subscription is done.
The way you welcome people lays the foundation of your future relationships. (…)
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As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs. (…)
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It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. (…)
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As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? (…)
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With an ever-crowded inbox, email readers are used to make quick decisions on how to deal with email. They have become more sophisticated in the ways they open, read and delete email messages. You know most of your recipients aren’t sitting at their big desktops reading patiently every email message in their never-ending inboxes. (…)
Filed under: Email Marketing, Tips and Tricks | 1 Comment »
