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Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

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Optimize Your Email Marketing Newsletter through A/B Split Testing

How to Track Email Blast with G-Lock Analytics

Julia — Fri, 05 Dec 2008 14:30:41 +0000

Email marketing is based on three main products or tools:

Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and

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How to Track Email Blast with G-Lock Analytics

Best Practices to Maximize E-mail Performance

Julia — Wed, 27 Aug 2008 09:46:04 +0000

As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs.

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Best Practices to Maximize E-mail Performance

How to Get Better Email Open Rate

Julia — Mon, 04 Aug 2008 13:50:01 +0000

As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? Not only do such metrics help us identify active and inactive subscribers on our lists, they also help us understand whether our email is relevant to the expectations and interests of our recipients. That’s why we collect email tracking metrics – to analyze them and search for ways to improve them.

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How to Get Better Email Open Rate