As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…

Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system

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Filed under: Email Marketing, G-Lock Analytics, Tips and Tricks | No Comments »

Email marketing is based on three main products or tools:

• Mailing list management tool to build an opt-in subscribers list;
• Web-based or desktop bulk email software to create and send permission-based email newsletters; and

Read more on How to Track Email Blast with G-Lock Analytics…

Tags: analytics, bulk email software, campaigns, email newsletter, email tracking system, mass email, performance metrics, permission based email, real time, recipient, subscribers, transparent image

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Filed under: Email Marketing, G-Lock Analytics | 1 Comment »

As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs.

Read more on Best Practices to Maximize E-mail Performance…

Tags: Email Marketing, email marketing software, email tracking service

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Filed under: Email Marketing, G-Lock Analytics, Tips and Tricks | 2 Comments »

As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? Not only do such metrics help us identify active and inactive subscribers on our lists, they also help us understand whether our email is relevant to the expectations and interests of our recipients. That’s why we collect email tracking metrics – to analyze them and search for ways to improve them.

Read more on How to Get Better Email Open Rate…

Tags: email campaign, mail marketer, metrics, spam filters, subject line, subject lines

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