If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the “Report Spam” button and send a complaint against you.
Email marketing is based on three main products or tools:
- Mailing list management tool to build an opt-in subscribers list;
- Web-based or desktop bulk email software to create and send permission-based email newsletters; and
- Email blast tracking tool to monitor email performance metrics.
After you create your email newsletter and send an email newsletter to your opt-in mailing list, what happens to your email next? Is it delivered? Opened? Links clicked?
Chapter from the “Ultimate Email Marketing Guide” book. You can read the full book here