If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the “Report Spam” button and send a complaint against you.
It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. After you understand why ISPs block some emails and how to avoid the problems, you will be able to improve your email deliverability and increase your email open rate.
Email marketing is based on three main products or tools:
- Mailing list management tool to build an opt-in subscribers list;
- Web-based or desktop bulk email software to create and send permission-based email newsletters; and
- Email blast tracking tool to monitor email performance metrics.
After you create your email newsletter and send an email newsletter to your opt-in mailing list, what happens to your email next? Is it delivered? Opened? Links clicked?
Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.
But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.
I don’t mean random spam that is flooding our Inboxes every day.
Chapter from the “Ultimate Email Marketing Guide” book. You can read the full book here