As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

You can use G-Lock Analytics service to track your emails so you know if they were opened and read. Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message. With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more.

One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual’s or company’s name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.

When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.

However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.

If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.

Email newsletter software allows managing email lists (import/export lists), creating email newsletters in HTML and plain-text format and sending mass email newsletter campaigns.

Email marketing software is a must-have tool for any serious online business. It is an excellent way to build relationship with your clients, customers or subscribers by sending personalized email newsletters to each contact in the database. Mass email sender is the most effective and reliable way to do permission-based email marketing and create and send opt-in email newsletters in minutes!

How to get the emails delivered, opened and read has always been, is and I’m sure will be the question of vital importance for email marketers. We are always looking for new email delivery tactics to improve our email campaign performance.

In one of my previous articles I’ve already touched upon the email filtering and blocking issue and talked about the reasons why the email may be blocked or filtered by ISPs. That was mostly all about the message content and list building. There is no doubt that the content of the email message and quality of the list affect email deliverability. Those are two primary factors email marketers should be concerned of.

If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:

Here is a list of new features, fixes and improvements of G-Lock EasyMail v6:

Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:

• Track open rate (for HTML emails)
• Track click through rate (for HTML and text emails)
• Track click-throughs using your own domain
• Track unique information, IP address, Link ID and campaign ID
• View geographic detalisation of tracked metrics
• Get real time reports about your e-mail campaign performance

Added: ability to send the email only to recipients who didn’t open or click on your last email. Read more…

Added: “Save email message in RFC822 format to the folder: (email will not be sent)” option to the Account settings.

Added: “Sign email with DomainKeys Signature” option to the Account settings.

Added: “File name to be displayed in email” field to the Personal Attachmenht section. Using this option you can rename the attached file during the sending process.

Added: “Set as Default Template”/”Reset Default Template” options

Added: “Set Compose Font” option to the Edit Message window

Added: “Short List/Full List” options to the Create New Group window in the Address Book

Added: “Export Exclusion List” option in the Address Book

Fixed: “Insert background image” in the Table Properties

Fixed: “Insert background color” in the Table Properties

Fixed: ALT attribute when inserting a picture is handled properly in the HTML email source Improved the Import Wizard in the Address Book

One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.

While open rate primarily depends on the email From and Subject, click and click-through rates are determined by your offer. It’s simple. If a recipient likes the offer, he clicks the link to get it.

But… you must admit that people are now very careful to open unknown emails and click on strange links.