G-Lock EasyMail » Email Marketing

When Recognition Can Play a Nasty Trick on You

Julia — Wed, 11 Jan 2012 11:56:24 +0000

One of the best email marketing practices says that the recipient must immediately recognize our emails in their Inbox. Good email marketers follow this practice and use various sender recognition elements in the email such us constant individual's or company's name as the Sender name, brand name in the Subject line, company logo at the top of the email that displays in the preview pane, habitual email template design and colors. All of this lets the recipient instantly know that the message is from you. Sender recognition leads to the email open provided the recipient is interested in what you send. So far so good.

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When Recognition Can Play a Nasty Trick on You

Yahoo Delivery Issues: Why Email Placed in Spam Folder

Julia — Fri, 14 Jan 2011 11:48:11 +0000

During the last month we received a number of emails from our customers who complained of having troubles with delivering their messages to Yahoo email addresses. Despite correctly setup sender authentication records (SPR, Reverse DNS, DomainKeys) emails were moved to the spam folder on Yahoo.

When researching the problem I found the answer on deliverability.com. According to them Yahoo has recently changed their requirements for sender reputation which determined the message placement. This change affects mostly the senders who use many "From" email addresses from the same domain and IP. Even whitelisted email senders faced this issue.

Now Yahoo determines the reputation for the message placement based on the aggregate of these elements: "From" email address, Domain name and IP address. In the past, only the domain and IP were taken into account. If they passed the tests, the message was delivered to the Inbox.

Now they rely on an individual reputation of each "From" email address when the sending domain and IP address are the same. With that said, if the reputation of a "From" email address is not acceptable, your messages won't be delivered to the Inbox anymore.

Here is an example:

Let's imagine we use these "From" email addresses to send the messages to our Yahoo subscribers [domain name and IP are the same]:

1. info@test.com
2. orders@test.com
3. newsletter@test.com

Let's suppose that the 1st and 2nd email addresses have good reputations with Yahoo and the 3rd email has an unacceptable reputation because we use it to send regular newsletters to our subscribers and some of them report our emails as spam from time to time.

According to new requirements the message from the first two emails will be delivered to the Inbox and the message from the 3rd email address will end up in the Yahoo's Spam folder.

So, if you send messages from multiple email addresses and the reputation of any of them does not meet Yahoo's requirements, you are likely to face problems with delivering messages to your Yahoo subscribers.

In this situation obtaining a new "From" email address with a neutral reputation can be a solution with reserve that it will be gaining a positive reputation and that your existing domain and IP address have also good reputations.

Yahoo won't ignore the available information about the sender if he uses a new "From" email address. They just added a new filtering procedure, others remain in place.

Each element in the chain "From" email address – Domain name – IP address" has its own kit of tests your message passes through.

Domain name is checked for return path, DomainKeys, SPF and reputation. IP is checked for authentication, reputation and security. "From" email address seems to have only reputation at this time. Then the message passes through the subject and content filters.

So, it seems Yahoo has just added a new element — "From" email address — to its filtering process while other elements are in place.

In order your new "From" email address gains a good reputation, make sure that you:

- use an opt-in or double opt-in process
- send relevant messages
- follow email frequency you promised
- remove bounce and unsubscribe emails
- process your spam complaints
- monitor your sender reputation at reputationauthority.org, senderbase.org, senderscore.org

If you improve your email marketing practices, you will be able to build a positive reputation for your new "From" address with Yahoo and improve the deliverability for your Yahoo subscribers.

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Yahoo Delivery Issues: Why Email Placed in Spam Folder

Feedback Loops: Do You Handle Spam Complaints Timely?

Julia — Fri, 14 Jan 2011 10:43:24 +0000

If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the "Report Spam" button and send a complaint against you.

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Feedback Loops: Do You Handle Spam Complaints Timely?

4 Weird Email Marketing Tactics for Better Open Rate

admin — Mon, 26 Apr 2010 09:55:36 +0000

We’ve already talked about best email marketing practices and tips for a good, healthy HTML email newsletter. These concepts are good practices and worth to be followed by email marketers.

But we all are in different environments; we have different online businesses and different subscribers’ databases. What works for us may not work for you and vice versa. Thus, the best tip you should follow is test your email marketing campaigns to find out what works best for your own subscribers and what doesn’t work at all. The A/B split test is a great opportunity to do this.

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4 Weird Email Marketing Tactics for Better Open Rate

URLs and Images: Real Reason for Email Blocking?

Julia — Thu, 01 Apr 2010 10:59:23 +0000

Your sender reputation and email content are two major factors that determine the destination of your email. A bad sender reputation alone can cause your messages being filtered as spam. But the email content is another big challenge for email marketers.

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URLs and Images: Real Reason for Email Blocking?

Remove Bad Emails to Avoid Temporary Blocking

Julia — Wed, 03 Mar 2010 10:09:24 +0000

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

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Remove Bad Emails to Avoid Temporary Blocking

Do You Make These Mistakes When Creating Your Subject Lines?

Julia — Tue, 09 Feb 2010 10:28:30 +0000

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

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Do You Make These Mistakes When Creating Your Subject Lines?

Do Subscribers Give You the Right Email Address?

Julia — Tue, 12 Jan 2010 11:00:22 +0000

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

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Do Subscribers Give You the Right Email Address?

How to Track Emails

admin — Wed, 06 Jan 2010 17:39:51 +0000

You can use G-Lock Analytics service to track your emails so you know if they were opened and read.

Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.

How to Send Bulk Emails

Julia — Wed, 06 Jan 2010 14:17:35 +0000

You can send bulk emails directly from your computer using G-Lock EasyMail software without any expensive monthly payment for autoresponder services.

Just follow these simple steps:

1. Download G-Lock EasyMail for free