After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. (…)
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Email marketing is based on three main products or tools:
Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and
Email blast tracking tool to monitor email performance metrics. (…)
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When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. (…)
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Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? (…)
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As the Subject line is one of the factors that make the reader either open or delete the message, we’re always wondering about the best way to write the Subject line. In one of my latest articles I shared several tips on how to write the Subject line to increase the email open rate. (…)
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ISPs are blocking You MORE and you don’t know why? Do you think sender authentication really matters? Proven strategies to double email delivery
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As a good email marketer you take care about creating your own mailing list by collecting subscribers on your website or blog. You make sure that your signup form is clearly visible to the readers and that your whole opt-in process works like a charm. (…)
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Whether you use a single or confirmed opt-in subscription method, you’ll be sending the first welcome email to each new subscriber. This is an email message that is automatically sent to the prospect after the subscription is done.
The way you welcome people lays the foundation of your future relationships. (…)
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As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs. (…)
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It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. (…)
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Here you can see several screenshots of the new 6 version interface:
Click on the image to see it in the full size.
Below are the screenshots of G-Lock Analytics Email Tracking Manager: campaign dashboard, graph report, and geographical localization of unique opens. (…)
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Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. (…)
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If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. (…)
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With an ever-crowded inbox, email readers are used to make quick decisions on how to deal with email. They have become more sophisticated in the ways they open, read and delete email messages. You know most of your recipients aren’t sitting at their big desktops reading patiently every email message in their never-ending inboxes. (…)
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Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely. (…)
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