Email Marketing | G-Lock EasyMail

4 Weird Email Marketing Tactics for Better Open Rate

Posted on April 26th, 2010 by admin

We’ve already talked about best email marketing practices and tips for a good, healthy HTML email newsletter. These concepts are good practices and worth to be followed by email marketers.

But we all are in different environments; we have different online businesses and different subscribers’ databases. What works for us may not work for you and vice versa. Thus, the best tip you should follow is test your email marketing campaigns to find out what works best for your own subscribers and what doesn’t work at all. The A/B split test is a great opportunity to do this.

URLs and Images: Real Reason for Email Blocking?

Posted on April 1st, 2010 by Julia

Your sender reputation and email content are two major factors that determine the destination of your email. A bad sender reputation alone can cause your messages being filtered as spam. But the email content is another big challenge for email marketers.

Tags: deliverability, email blocking, email filtering, spam filters

Remove Bad Emails to Avoid Temporary Blocking

Posted on March 3rd, 2010 by Julia

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

Tags: bounces, deliverability, email list, Email Marketing, invalid addresses, marketing program, reputation, spam complaints, valid email address

Do You Make These Mistakes When Creating Your Subject Lines?

Posted on February 9th, 2010 by Julia

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

Tags: building email list, bulk email marketing software, email tracking service, opt in email marketing software, personalized subject lines

Do Subscribers Give You the Right Email Address?

Posted on January 12th, 2010 by Julia

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Tags: email accounts, email addresses, spam complaints, subscribers

How to Track Emails

Posted on January 6th, 2010 by admin

You can use G-Lock Analytics service to track your emails so you know if they were opened and read.

Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.

How to Send Bulk Emails

Posted on January 6th, 2010 by Julia

You can send bulk emails directly from your computer using G-Lock EasyMail software without any expensive monthly payment for autoresponder services.

Just follow these simple steps:

1. Download G-Lock EasyMail for free

How to Send Opt-In Email Campaigns

Posted on January 6th, 2010 by Julia

To send opt-in email campaigns, you need two things:

List of opt-in subscribers, and
Bulk email software

Creating Opt-In List

An opt-in list contains people who deliberately subscribed to receive your emails. A double opt-in list is even better. This is when a subscriber receives an email with a link to confirm the subscription. If he clicks on the link and confirms the subscription, he's added to the list.

Tags: bulk email software, how to, how to send email campaign, how to send opt-in email campaigns

Do You Send Your Emails at the Right Time?

Posted on November 3rd, 2009 by Julia

It’s important that you find the best time to send your email newsletters. If you email at the wrong time, at best your emails don’t get the proper attention, at worse they are deleted without being opened by the recipient. This adversely affects your open and click rate.

Tags: email tracking, email tracking service, free email tracking service, send email newsletter, track email campaigns

Why Your Spam Complaint Rate is So High and How to Reduce It

Posted on October 29th, 2009 by Julia

A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

Tags: unsubscribe link, unsubscribe option, unsubscribe process, unsubscribe requests

How to Use Gmail, Yahoo, MSN and AOL SMTP Settings in G-Lock EasyMail

Posted on October 26th, 2009 by Julia

Here we'll focus on 4 most popular email service providers such as Gmail, Yahoo!Mail, MSN/Hotmail and AOL and tell you how to use their settings in G-Lock EasyMail.

If you want to use any of the above email services to send bulk emails, you'll need to configure the account properly. Plus, they all have different sending policies and restrictions that you need to be aware of.

Tags: aol smtp settings, email marketing software, gmail smtp settings, msn hotmail smtp settings, send bulk email, yahoo smtp settings

Why My Emails are not Delivered

Posted on October 21st, 2009 by Julia

In addition to some technical problems that may cause your emails being blocked or filtered, there are other issues that can negatively affect your deliverability. The issues we’re going to examine are related your email copy and are under your full control. That makes it more important that you carefully check your email newsletter before sending it to the whole list in order to get a higher delivery rate.

Here is what you need to pay a closer attention to when creating and sending your email newsletter:

Tags: bulk email sender, email message header, email newsletter software, html email templates

Blacklists: Major Blocks on the Path to the Inbox

Posted on October 7th, 2009 by Julia

Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.

Tags: Email Marketing, email tracking, email tracking service, email tracking statistics, permission based email, sender authentication

How to Test Email Before Sending

Posted on August 11th, 2009 by Julia

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

Tags: bulk email, email addresses, email campaigns, email clients, email newsletter, html email, subscribers

How to Avoid SMTP Server Restrictions Using G-Lock EasyMail

Posted on August 7th, 2009 by Julia

In this article I will tell you about a particular G-Lock EasyMail feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.

Tags: contact list, delivery issues, email, email delivery, email messages, isp, sending email, sending emails, server configuration, smtp server, subscribers

Sender Reputation: Easy to Ruin and Hard to Restore

Posted on July 30th, 2009 by Julia

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link

Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Posted on May 20th, 2009 by Julia

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

Tags: email marketing software, long term relationship, marketing practices, permission based email marketing, subscribers

Do Tracking Links Reduce Click-Through Rate? (Case Study)

Posted on March 25th, 2009 by Julia

One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.

Tags: email a/b split test, email marketing newsletter, email tracking service, email tracking statistics

Is Dedicated IP Address Always Better for Email Marketing?

Posted on March 20th, 2009 by Julia

Did you know the IP address you send emails from is important?

That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.

Tags: best solution, deliverability, email marketing campaign, ip address, marketers

Optimize Your Email Marketing Newsletter through A/B Split Testing

Posted on March 13th, 2009 by Julia

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system

Inactive Subscribers: Always Purge or Always Retain?

Posted on March 2nd, 2009 by Julia

In these tough times when email marketers try to make more sales with less expense the question of what to do with inactive subscribers is as vital as never before. Whatever method of collecting email addresses you use (opt-in form, customer database, affiliate programs, offline way, etc.), your list will contain a portion of recipients that can be classified as inactive – those who did not act upon your messages during a given period of time, for example, during six last months.

Tags: bounced email addresses, inactive members, spam complaints, spam filters, unsubscribe procedure

Why You Need Email Marketing

Posted on February 24th, 2009 by Julia

If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:

Tags: broadcast email software, bulk email sender, email list, email marketing software, free trial, marketing program

New Email Marketing Standard in 2009: Quality over Quantity

Posted on February 17th, 2009 by Julia

On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.

Tags: email campaigns, Email Marketing, marketing mistakes, marketing programs, segmentation, sender authentication, subscribers, subscription method

Unable to Deliver Emails to Hotmail? Read These 6 Tips

Posted on February 10th, 2009 by Julia

When it comes to email delivery, one of the serious challenges email marketers have to deal with is delivering emails to AOL users. Email messages and the whole sending process must be optimized and tailored to meet specific AOL features and requirements.

Tags: bounced email addresses, hotmail email addresses, hotmail email newsletter, junk email, mailing list management, marketing practices, sender authentication, sender id, spam trap emails

Why Sign up for ISP Feedback Loops

Posted on February 3rd, 2009 by Julia

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

Tags: feedback loop, report spam, spam complaints, unsubscribe link, unsubscribe requests

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