We’ve already talked about best email marketing practices and tips for a good, healthy HTML email newsletter. These concepts are good practices and worth to be followed by email marketers.

But we all are in different environments; we have different online businesses and different subscribers’ databases. What works for us may not work for you and vice versa. Thus, the best tip you should follow is test your email marketing campaigns to find out what works best for your own subscribers and what doesn’t work at all. The A/B split test is a great opportunity to do this.

Read more on 4 Weird Email Marketing Tactics for Better Open Rate…

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Your sender reputation and email content are two major factors that determine the destination of your email. A bad sender reputation alone can cause your messages being filtered as spam. But the email content is another big challenge for email marketers.

Read more on URLs and Images: Real Reason for Email Blocking?…

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