Posted on October 29th, 2009 by Julia
A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.
There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.
Read more on Why Your Spam Complaint Rate is So High and How to Reduce It…
Filed under: Email Marketing | No Comments »
Posted on October 26th, 2009 by Julia
Here we'll focus on 4 most popular email service providers such as Gmail, Yahoo!Mail, MSN/Hotmail and AOL and tell you how to use their settings in G-Lock EasyMail.
If you want to use any of the above email services to send bulk emails, you'll need to configure the account properly. Plus, they all have different sending policies and restrictions that you need to be aware of.
Read more on How to Use Gmail, Yahoo, MSN and AOL SMTP Settings in G-Lock EasyMail…
Filed under: Email Marketing | No Comments »
Posted on October 21st, 2009 by Julia
In addition to some technical problems that may cause your emails being blocked or filtered, there are other issues that can negatively affect your deliverability. The issues we’re going to examine are related your email copy and are under your full control. That makes it more important that you carefully check your email newsletter before sending it to the whole list in order to get a higher delivery rate.
Here is what you need to pay a closer attention to when creating and sending your email newsletter:
Read more on Why My Emails are not Delivered…
Filed under: Email Marketing, Tips and Tricks | 1 Comment »
Posted on October 7th, 2009 by Julia
Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.
Read more on Blacklists: Major Blocks on the Path to the Inbox…
Filed under: Email Marketing | 2 Comments »
