Posted on March 25th, 2009 by Julia
One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.
Read more on Do Tracking Links Reduce Click-Through Rate? (Case Study)…
Tags: email a/b split test, email marketing newsletter, email tracking service, email tracking statistics
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Filed under: Email Marketing | 12 Comments »
Posted on March 20th, 2009 by Julia
Did you know the IP address you send emails from is important?
That’s really true. One of the factors that determine the success of an email marketing campaign is the sender reputation. Many ISP look at the reputation of the domain you send the emails from and at the reputation of the IP address used for sending the emails.
Read more on Is Dedicated IP Address Always Better for Email Marketing?…
Tags: best solution, deliverability, email marketing campaign, ip address, marketers
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Filed under: Email Marketing | 1 Comment »
Posted on March 13th, 2009 by Julia
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system
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Filed under: Email Marketing, G-Lock Analytics, Tips and Tricks | No Comments »
Posted on March 5th, 2009 by Julia
Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.
However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.
Read more on How to Optimize Unsubscribe Process for Your Hotmail Contacts…
Tags: email campaign, email marketing software, feedback loops, spam complaints, unsubscribe link, unsubscribe option
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Filed under: Tips and Tricks | 6 Comments »
Posted on March 2nd, 2009 by Julia
In these tough times when email marketers try to make more sales with less expense the question of what to do with inactive subscribers is as vital as never before. Whatever method of collecting email addresses you use (opt-in form, customer database, affiliate programs, offline way, etc.), your list will contain a portion of recipients that can be classified as inactive – those who did not act upon your messages during a given period of time, for example, during six last months.
Read more on Inactive Subscribers: Always Purge or Always Retain?…
Tags: bounced email addresses, inactive members, spam complaints, spam filters, unsubscribe procedure
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Filed under: Email Marketing | No Comments »
