As everything in the Internet, email marketing is constantly changing. A never-ending flow of spam entails the appearance of new strict anti-spam technologies and filters. It makes more and more difficult for legitimate opt-in emails to survive and forces e-mail marketers to debug their e-mail programs. (…)

Filed under: Email Marketing, G-Lock Analytics, Tips and Tricks | 1 Comment »

It often happens that legitimate emails are being blocked or moved to the Junk folder by ISPs. Whatever the cause of the email blocking is, you can take it under your control and adjust your email program to overcome the ISP email blocking challenges in your future campaigns. (…)

Filed under: Email Marketing, Tips and Tricks | 7 Comments »

As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? (…)

Filed under: G-Lock Analytics, Tips and Tricks | 1 Comment »